Go Sokal Podcast

The Go Sokal Podcast is devoted to discussing advertising trends in the automotive industry made by the leading auto-focused agency, Sokal. The podcast is hosted by Katy Saunders, a Marketing Strategist with plenty of experience helping clients make their messaging concise and authentic, and by Drew Wilson, a Creative UX Specialist dedicated to making sure websites, campaigns, branding, and everything in between gives the customer the best possible experience when they are searching online.Katy and Drew will be interviewing various department employees to learn the latest trends in the automotive advertising world. They will be joined by special guests to discover what is working and what is not for dealerships as we move into an ever-growing digital age. To learn more about what Sokal does and the services available to dealerships across the nation, visit www.gosokal.com. You can also find us on Instagram, LinkedIn, Facebook, Twitter, and even TikTok.

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Go Sokal Podcast

Sokal Announces New CEO and COO

June 25, 2021 • Sokal Marketing • Season 2 • Episode 15

Sokal’s new CEO Melissa Clark and COO Michael Ransom II sit down to discuss their new roles, including their one and five year plans and how they intend to work together to increase company growth.

In this episode, Katy interviews Melissa and Michael as they reflect past years and look forward to new ones. Over the last 15 years, Melissa has been instrumental in gaining major agency accounts and overseeing much of the daily operations. Her roles in this will continue in these respects, but she looks forward to working with clients and agency partners on a larger scale as she finds new ways to support dealerships and OEMs all over the country.

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MORE ABOUT THIS VIDEO:
Sokal, a distinguished leader in automobile advertising, announced recently that Melissa Clark has been officially appointed as the new Chief Executive Officer. Clark was originally appointed as the CEO back in August of 2020 by the Board of Directors and has been slowly taking over the role as Mark Sokal, who was the former CEO, has taken a role on the Board of Directors.

QUOTE FROM MELISSA:
"I am very excited to be leading such a professional team and association, one that I have been an employee of since June 2006.” Clark said. “Even though this is a formal announcement, I am clearly no stranger to Sokal. As I celebrate 15 years with the company, this new role only solidifies my loyalty and confidence in Sokal as a leader in the automotive advertising field."

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.