Make Better Email Campaigns In 2022 Artwork

Go Sokal Podcast

The Go Sokal Podcast is devoted to discussing advertising trends in the automotive industry made by the leading auto-focused agency, Sokal. The podcast is hosted by Katy Saunders, a Marketing Strategist with plenty of experience helping clients make their messaging concise and authentic, and by Drew Wilson, a Creative UX Specialist dedicated to making sure websites, campaigns, branding, and everything in between gives the customer the best possible experience when they are searching online.Katy and Drew will be interviewing various department employees to learn the latest trends in the automotive advertising world. They will be joined by special guests to discover what is working and what is not for dealerships as we move into an ever-growing digital age. To learn more about what Sokal does and the services available to dealerships across the nation, visit www.gosokal.com. You can also find us on Instagram, LinkedIn, Facebook, Twitter, and even TikTok.

All Episodes

Go Sokal Podcast

Make Better Email Campaigns In 2022

November 05, 2021 • Sokal Marketing • Season 2 • Episode 17

Emojis in subject lines, animated GIFs, and attractive call to action buttons. These are just a few of the popular trends in email marketing right now, but do they really work?

In this episode, Sokal’s Creative UX Specialist Drew Wilson sits down with Graphic Designer and Senior Email Developer Jason Labrada to discuss how to improve your email campaigns by focusing on clean cohesive design, singular visual elements, simplified preview text and personalization.

🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch The Full Interview With Jason Here
↪Subscribe To Our YouTube Channel
↪The Podcast Video Playlist
↪Sokal Quick Tips Playlist

📱FOLLOW SOKAL ON SOCIAL:
↪Click to Visit our Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Say Hi on Twitter!

MORE ABOUT THIS PODCAST:
As you may already know, Email marketing is an integral way to stay in touch with your current customers while growing your pool of potential clients. In this podcast, we talk about three major tips to improve your email open-rate and conversions, as well as keep your readers happy.

While sending 50 or more emails a week for our clients, Senior Email Developer Jason Labrada uses his industry knowledge to explain how to improve your emails by creating a cleaner, more uncluttered design by using fewer CTA’s and deals. Additionally, subject lines and preview text word count should be used in a simplified fashion. Less is definitely more.

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.