Rock n' Roll Research Podcast
Market researchers have the coolest backstories. Hear them here!
Rock n' Roll Research Podcast
Episode #68: Katie Macdonald - Enterprise Sales Director at Fuel Cycle, Do-It-All Supporter of Family Business in Small Town Iowa
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Matt Valle
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Season 3
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Episode 68
Katie Macdonald is an Enterprise Sales Director for Fuel Cycle, an innovative insights technology company that is part of the GRIT Top 50 Innovators and the Inc 5000. After starting her career in advertising, she found her way to GutCheck and was there through a period of tremendous growth. She has been in the research space ever since.
Her story starts in small town Iowa where, as a kid, she helped support her family’s myriad small enterprises from selling handmade art on QVC to a home-based tea room and gift shop to a restaurant downtown.
Katie shares her unique story, how it has informed her career in insights and her take on how democratization and generational shifts are impacting how research gets done.