Doug Keith started his career in public broadcasting, both as a producer and an on-air host. A grad program in communications led him to transition his career to insights. Today, Doug is 18 years into his research consultancy, was co-chair for ...

Austin Harrison is the CEO of Northbeam, a marketing intelligence platform helping clients maximize the profitability of their marketing spend. Austin knows more about this space than anyone I know, having been involved in digital audience meas...

Sabrina Brastad is one of those audacious insights pros with the conviction and drive to transform consumer insight into successful, award-winning products.After learning the ropes on the agency side with Ipsos, Hall & Partners and V...

“If you have too much VC funding and it’s just like ‘Margins! Margins! Margins!,’ you can’t start a revolution. You can’t be a pirate.”Adam Stephenson founded QuantifyAI last year after a successful business development career in the res...

Start with a UC Berkeley background in the hard sciences and some time working on the Valdez oil spill, take a turn toward data analytics, layer in some orchestral bassoon and tattoo artistry and then you start to understand what makes Bryson C...

Today’s episode is self-referential in the best of ways. We talk to Erik Peterson from Spotify who is currently the Director of Podcast Insights. An insights podcast with a podcast insights pro. Ha! Erik is really into his work and ...

Tara Bosenick is a pioneer in user experience testing and measurement within human-centered design. She is the Managing Director (MD) of a holding company, ReSight Global, and also the MD of UIntent, which she first founded as SirValUse in 2000...

Scott Tilford built an excellent career within Procter & Gamble. Over 17 years, he had worked on several categories culminating in his role as Sr. Director Analytics and Insights for North America Grooming. But after so m...

Michael Nevski has a really cool job. He is the Director of Global Insights at Visa working with the company’s Chief Economist to add a consumer research and strategy lens to the economic insights and forecasts they provide to their clients. He...

How does one go from art museum management to market research to DEI and storytelling consulting? Just ask Mary Hunter from Data Larks.Mary has always been one to question the status quo, and one of her core strengths is understanding co...

After considering careers in medicine and law, Suann Griffin took a statistics class and decided upon a career in market research.She has built a great career with roles on the client- and supplier-side, most recently as Sr. Director of ...

Experienced human researchers vs. AI. How does AI stand up right now, today? The results may surprise you like they did for me.In this special “Open Mic” episode of the Rock n’ Roll Research Podcast, our guests share the results researc...

Once fairly traditional, the market research industry is now teeming with fresh thinking and ways to discover insight. Someone needs to help make sense of it all. Graeme Ford is leading the charge by bringing a punk rock ethos to the game with ...

Step aside Adam Levine, Joseph Wylie will take the mic now.Joseph is a goal setter and a planner. He knew in undergrad that market research was his ticket, so he got his MSMRA from Michigan State, took a position at Precision Sample and ...

Jim Lake is President of Michael Walters Advertising where he has been for over 30 years. MWA boasts an impressive client list including Hunter Douglas, Paul Mitchell and the Chicago Cubs.But Jim is also a fellow drummer who discovered h...

Second time’s a charm. After starting out in banking, Dr. Rachel Baghelai pivoted and has thrived in her career as Industrial/Organizational psychologist and business consultant focused on employee research. She is currently VP of A...

Rob and his business partner / wife, Toni, are giving new meaning to the term ‘house band.’After starting his insights career with classic firms like Market Strategies Int’l and Elrick & Lavidge, Rob has been running his own firm, Kl...

Victoria Sakal is currently the Head of Growth for the on-demand research platform company called Wonder (askwonder.com), who is applying AI and a whole lot of innovation to secondary research. Really cool stuff!But, if you would have to...

“Let’s not burn through technology again. Let’s not just rip a path through AI.” Eddie Accomando is one of my favorite researchers to talk shop with. With his academic background in anthropology, moderator certification from RIVA an...

Fail we may, sail we must.Ian Pierpoint is Founder and CEO of the intrepid human insights agency, Further&Further Strategies. Ian’s unique perspective on understanding people and culture is an outgrowth of his journey, fr...

Jeff Reesing, is SVP of Corporate Sales and Customer Experience at Dynata, the world’s largest first party data platform and a company that powers so much of what we do in research and insights.He has built himself an impressive professi...

Do surveys make good bedtime stories for kids? It worked for Kai Fuentes!Kai is a second-generation market researcher. While many of us were running around causing trouble as kids, Kai was helping her mom’s family business by stapling su...

London Brinkman is one year out of school as a Qualitative Market Research Analyst and my colleague at MarketVision Research. While working a project together, I learned she is also the lead singer for a notable cover band in Cincinnati. But no...

Recorded live on the Purple Stage at the IIEX conference in Austin, TX on April 18!Nicholas Jayanty, Principal User Experience Researcher at IBM’s Red Hat, traces his path from making sketch comedy pilots on MTV to producing award-winnin...

Wes Michael is the founder and CEO of Rare Patient Voice, a 10-year old firm who empowers patients and caregivers to share their voices with the companies working to better their lives with new products, devices, and treatments. [To date, RPV h...