Once fairly traditional, the market research industry is now teeming with fresh thinking and ways to discover insight. Someone needs to help make sense of it all. Graeme Ford is leading the charge by bringing a punk rock ethos to the game with ...

Step aside Adam Levine, Joseph Wylie will take the mic now.Joseph is a goal setter and a planner. He knew in undergrad that market research was his ticket, so he got his MSMRA from Michigan State, took a position at Precision Sample and ...

Jim Lake is President of Michael Walters Advertising where he has been for over 30 years. MWA boasts an impressive client list including Hunter Douglas, Paul Mitchell and the Chicago Cubs.But Jim is also a fellow drummer who discovered h...

Second time’s a charm. After starting out in banking, Dr. Rachel Baghelai pivoted and has thrived in her career as Industrial/Organizational psychologist and business consultant focused on employee research. She is currently VP of A...

Rob and his business partner / wife, Toni, are giving new meaning to the term ‘house band.’After starting his insights career with classic firms like Market Strategies Int’l and Elrick & Lavidge, Rob has been running his own firm, Kl...

Victoria Sakal is currently the Head of Growth for the on-demand research platform company called Wonder (askwonder.com), who is applying AI and a whole lot of innovation to secondary research. Really cool stuff!But, if you would have to...

“Let’s not burn through technology again. Let’s not just rip a path through AI.” Eddie Accomando is one of my favorite researchers to talk shop with. With his academic background in anthropology, moderator certification from RIVA an...

Fail we may, sail we must.Ian Pierpoint is Founder and CEO of the intrepid human insights agency, Further&Further Strategies. Ian’s unique perspective on understanding people and culture is an outgrowth of his journey, fr...

Jeff Reesing, is SVP of Corporate Sales and Customer Experience at Dynata, the world’s largest first party data platform and a company that powers so much of what we do in research and insights.He has built himself an impressive professi...

Do surveys make good bedtime stories for kids? It worked for Kai Fuentes!Kai is a second-generation market researcher. While many of us were running around causing trouble as kids, Kai was helping her mom’s family business by stapling su...

London Brinkman is one year out of school as a Qualitative Market Research Analyst and my colleague at MarketVision Research. While working a project together, I learned she is also the lead singer for a notable cover band in Cincinnati. But no...

Recorded live on the Purple Stage at the IIEX conference in Austin, TX on April 18!Nicholas Jayanty, Principal User Experience Researcher at IBM’s Red Hat, traces his path from making sketch comedy pilots on MTV to producing award-winnin...

Wes Michael is the founder and CEO of Rare Patient Voice, a 10-year old firm who empowers patients and caregivers to share their voices with the companies working to better their lives with new products, devices, and treatments. [To date, RPV h...

Sue Collin is one of those rare people who has spent her entire career with one organization. Her first job was with a research company called Directions for Decisions which was later acquired by RTi Research where she has been ever since. ...

On Episode #34, Priscilla McKinney from Little Bird Marketing shared her story of growing up in a family singing troupe. In this episode, we invite her back to the Rock n’ Roll Research Podcast to discuss her book, “Collaboration is the New Com...

Mark Earls, The HERDmeister, shares his story of how he went from European tour guide to being labeled the market research industry’s “public enemy #1.”We have a wide-ranging conversation on how people really make decisions, the freedom ...

Jeffrey Porter will graduate from the UT Arlington MSMR program in December of this year. In addition to his studies, he is keeping extremely busy with an internship in financial data analysis with Lockheed Martin.But there’s more to Jef...

Kevin Lang is a recently minted Senior Sales Representative at the mighty research media company Greenbook, home of the GRIT Report, the IIEX conference series and “The Exchange” podcast with Lenny Murphy and Karen Lynch.While he got his...

Dave McCaughan has long been a leading light on all things brand strategy, research and insights in Asia, having spent nearly 30 years in strategic planning and executive roles at McCann Worldwide all over the region. He has also long given his...

Aryn O’Donnell is VP of Corporate Services at Fieldwork, known by many to be one of the most trustworthy and engaged qualitative research partners in the industry. But what many people don’t know about Aryn is that the first paycheck she ever d...

Steve Portigal of Portigal Consulting has been doing User Research since the days our software all came in a box. He has written a seminal book on the topic, “Interviewing Users: How to Uncover Compelling Insights,” recently released in a 2nd e...

It was in college where Travis Miller first made an impact with research by helping the city of Thousand Oaks, CA design a new mall expansion. With an introduction like that, it is no wonder Travis pursued a career in market research.Tra...

Brian Zimmerman is an expert at one of the toughest roles in the research industry: prospecting and business development for research suppliers. Companies in insights really struggle with this and Brian steps in and fills that gap.The mu...

Joe Emery started on the bottom rung of a political consulting firm when he was hired as a runner right out of school. He learned from some of the greats like Mark McKinnon, host of Showtime’s ‘The Circus,’ and famed political commentator, Paul...

You probably know Eric Hall from his career as an insights and category management expert, currently with Boehringer Ingelheim, the world’s largest privately held pharmaceutical firm, and previously with companies like Allergan, Coors, Kellogg’...