Don Simons is CEO, Insights of the advertising, technology and data firm, Big Village, a highly innovative Top 50 insights firm that you may know as Engine prior to their rebranding. With Big Village, Don is helping lead the industry charge toward linking insights to activation to produce meaningful, commercial results.
But did you know that, over 30 years ago, Don saw a relatively unknown band at the time, Pearl Jam, open for the Red Hot Chili Peppers and he has been a super fan ever since?
In this episode, Don shares his vision for where the insights industry is headed and how Big Village is meeting the challenge. He also shares his origin story in research, what companies can learn from Pearl Jam about the customer experience and which media he turns to in his precious spare time.