It was in college where Travis Miller first made an impact with research by helping the city of Thousand Oaks, CA design a new mall expansion. With an introduction like that, it is no wonder Travis pursued a career in market research.
Travis started his career with JD Power and today is VP, North America sales for PureSpectrum, a GRIT Top 50 insights innovator and member of the Deloitte Fast 500 since 2020.
But Travis also has a fascinating story of growing up amidst his father’s metal band which led him to pick up a pair of drumsticks at a young age. We talk drums, metal and harnessing technology to make insights easier, faster and more dependable.
Tune in to hear why market research is like an elephant and to hear a first on the Rock n’ Roll Research Podcast that was music to my ears.