Ivan Rocabado’s insights career started in Santiago, Chile with Nielsen. Five more cities later, he’s the SVP, North America for RepTrak, a world leader in corporate reputation management.
Ivan discusses the gutsy risks he took on himself and his convictions that led to launching a modern Nielsen HomeScan panel in Chile. His resourcefulness, determination and belief in innovation have served him well in his career, but they were cultivated as a young DJ with an armful of records in his native Santiago.
I have learned much from Ivan about telling data-supported stories that lead to winning business outcomes. He shares his fascinating journey and insights along the way on this podcast.
Ivan Rocabado’s insights career started in Santiago, Chile with Nielsen. Five more cities later, he’s the SVP, North America for RepTrak, a world leader in corporate reputation management.
Ivan discusses the gutsy risks he took on himself and his convictions that led to launching a modern Nielsen HomeScan panel in Chile. His resourcefulness, determination and belief in innovation have served him well in his career, but they were cultivated as a young DJ with an armful of records in his native Santiago.
I have learned much from Ivan about telling data-supported stories that lead to winning business outcomes. He shares his fascinating journey and insights along the way on this podcast.