Ivan Rocabado’s insights career started in Santiago, Chile with Nielsen. Five more cities later, he’s the SVP, North America for RepTrak, a world leader in corporate reputation management.
Ivan discusses the gutsy risks he took on himself and his convictions that led to launching a modern Nielsen HomeScan panel in Chile. His resourcefulness, determination and belief in innovation have served him well in his career, but they were cultivated as a young DJ with an armful of records in his native Santiago.
I have learned much from Ivan about telling data-supported stories that lead to winning business outcomes. He shares his fascinating journey and insights along the way on this podcast.