Who better to lead a conversational journey through the rich history of market research than Steve Cohen, co-founder of In4mation Insights? From Buck Weaver’s automobile surveys at General Motors in the 1930’s to Paul E. Green at Wharton to the modern day, Steve covers it all with distinctive insight and wit.
But Steve also opens the closet, so to speak, and shares his attachment to his shoe collection, including his favorite pair of Chelsea boots, too long sitting idle through the pandemic!
Steve has had a Hall of Fame career in market research with many firsts: first commercial MRer to do CBCA, first menu-based conjoint model, first paper for latent class CBCA and he introduced MaxDiff to the market.
He has been awarded several of the most prestigious awards in the field for innovation, lifetime achievement and courage, yet he remains on the vanguard delivering world-class, aspirational analytics to solve his clients’ business challenges.