Based in Chicago, Sarah Kotva has spent most of her career at Fieldwork, Inc. where she has risen to the role of EVP. She is a highly organized and meticulous leader who loves to collaborate and interact with people.
So perhaps it is not surprising that, inspired by Colin Cowie on Oprah, she originally set out to be a planner of fabulous parties. Fate eventually found her under the big tent of the market research industry where she discovered these two worlds are not so different as they may seem.
Sarah shares her journey on today's podcast and discusses the enduring value of face-to-face consumer interaction, which snacks are most popular at focus groups and which hair metal record she'd listen to for all of eternity.