Rock n' Roll Research Podcast
Market researchers have the coolest backstories. Hear them here!
Rock n' Roll Research Podcast
Episode #123: Jim Lake - President of Michael Walters Advertising, Accomplished Songwriter, Drummer
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Matt Valle
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Season 5
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Episode 123
Jim Lake is President of Michael Walters Advertising where he has been for over 30 years. MWA boasts an impressive client list including Hunter Douglas, Paul Mitchell and the Chicago Cubs.
But Jim is also a fellow drummer who discovered his penchant for songwriting in his 50s and in 2023 was named a Songwriter to Watch by the Nashville Songwriters Association.
We discuss his career, the heartwarming inspiration for his first song and the enduring importance of making emotional connections with advertising. You can find Jim’s music here: lakecountrysongs.com.