Rock n' Roll Research Podcast
Market researchers have the coolest backstories. Hear them here!
Rock n' Roll Research Podcast
Episode #155: Bernice Klaassen - Director @ RSB Insights, Musician, Sustainability Expert
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Matt Valle
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Season 6
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Episode 155
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From his home on the Spanish coast, Bernice Klaassen has been a leading thinker and contributor to the global dialogue on the future of insights and analytics. Once you know his journey, it is easy to understand why.
Bernice’s professional journey has taken him all over the world with companies like Kantar, Ipsos, Citibank and now RSB Insights, and it spans several disciplines including design, music, research and sustainability.
Bernice traces his unique path, shares his refreshingly optimistic view of the industry’s future and chooses some surprisingly awesome records to keep him company on a desert island.