The Cor Of The Matter
The Cor Of The Matter is a podcast brought you by the team at Cor Comms where we dive into the pool of comms and marketing. The Cor of the Matter is a place for communications and marketing professionals, entrepreneurs and thought leaders to hear from our team of experts as they cover the latest developments in our sector.
Episodes
8 episodes
S3 E1: Get with The Program - Demystifying Programmatic Advertising.
In this episode, we delve into the world of programmatic advertising (PA). Craig Harding, Cor Comms Marketing Director breaks down the complexities of this powerful digital marketing tool.In this episode we dive into:What ...
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Season 3
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Episode 1
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28:06
S2 E4: Social Media and PR
From researching target audiences to measuring results. Everything that you need to know about executing successful marketing and public relations campaigns on social media gets summed up by Cor Comms’ Marketing Director, Craig Harding an...
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Season 2
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Episode 4
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27:23
S2 E3: Crisis Comms 101
In the world of crisis management, every second counts. In this episode of The Cor of the Matter, we dive into the crucial elements of effective crisis communication. From exploring the importance of having a well-prepared plan in place to disc...
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Season 2
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Episode 3
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29:41
S2 E2: Get Set for Success with Digital Campaigns
In this episode of The Cor of the Matter, we discuss everything you need to know to set yourself up for success when running a digital campaign. From understanding how to structure your digital assets to best practice when working with consulta...
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Season 2
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Episode 2
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39:43
S2 E1: Developing Quality Creatives for your Digital Campaigns
In this episode of The Cor of the Matter, we discuss what it takes to develop amazing digital assets for your next campaign. Hosted by Cor Comms Managing Director Adrian Smith along with Digital Marketing Specialist Pauline Leger and De...
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Season 2
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Episode 1
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30:10
S1 E3: The Process of Creativity
Creativity isn't just about having a big campaign idea. In this episode, we step through the creative process and discuss how to consistently achieve your marketing objectives through your marketing collateral.
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Season 1
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Episode 3
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43:15
S1 E2: PR and Social Media
In Episode 2 of the Cor Of The Matter, the Cor Comms team discusses traditional PR and how it has evolved with digital and social media.Hosted by Cor Comms Managing Director Adrian Smith, along with Executive Chairman Nicolas Turner and...
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Season 1
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Episode 2
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46:40
S1 E1: Marrying Traditional And Digital Marketing
In Episode 1 of the Cor Of The Matter, the Cor Comms team discusses how traditional and digital marketing work together to deliver effective and integrated campaigns.Hosted by Cor Comms Managing Director Adrian Smith, along with Marketi...
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Season 1
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Episode 1
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40:39