Broken Salespeople

Sales KPIs and Potemkin Villages

Red Stafstrom Season 2 Episode 4

For years, the easiest way to track your salespeople was simply counting how many outgoing phone calls there were and you will inevitably see results. Sadly, spam filters and cell phone updates have made things much more complex. This episode we talk about creating the right lead measures, actually measuring them, and make sure you are not being mislead by vanity metrics. 

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