How to Market Your Horse Business with Denise Alvarez

How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your horse business. Plus, you’ll hear from your fellow horse business owners who are in the trenches with you as they share specifics of what’s working for them. And Denise will help you see how you can take it and do it in your business, too! If you’re too overwhelmed by the tech to get started on what you know needs to be done to market your horse business, this is the place for you. Through a mix of step-by-step strategies, basic how-tos, and simple formulas and methods, Denise will not only help you see what’s possible for your business but she’ll also guide you through the process so you can make it happen. Sound good to you? Then hit subscribe and let’s do this! Podcast Website + Show Notes: HowToMarketYourHorseBusiness.com

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How to Market Your Horse Business with Denise Alvarez

Ditch Generic Messaging & Craft a Brand Story with Amy McGann

July 23, 2025 • Denise Alvarez, Amy McGann • Episode 183

If your marketing feels scattered or isn’t converting, your brand story might be the missing piece.

In this episode, I talk with branding strategist and copywriter Amy McGann about how equestrian entrepreneurs can move beyond surface-level messaging to build a brand rooted in real substance.

You’ll learn how to communicate what makes your business unique and create marketing that actually connects. If you’ve ever struggled to explain what you do—or why someone should choose you—this conversation will help you show up with clarity and confidence.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/183

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins