How to Market Your Horse Business with Denise Alvarez
Episodes
228 episodes
4-Step Brand Messaging Audit to Attract Dream Clients to Your Equine Business
What if the next message in your inbox or inquiry through your website made you think, “Yes — this is exactly the kind of client I love working with”? In this episode, we’re talking about how your brand messaging can become a filte...
When Self-Doubt Stalls Your Equine Business Growth
It’s time to talk about self-doubt and the way it can impact how you show up in your equine business. We’re unpacking why entrepreneurship can make every win and setback feel personal, plus the tools you can use to recognize those thoug...
The Hidden Risk in Your Horse Business: Understanding Equine Liability Insurance with Danielle Aamodt
Even if you’re on board with systems, marketing, and lead generation for your equine business (and, I hope you are) there’s one particular gap you might be missing or misunderstanding.Ignore it, and it can completely take out your busine...
Why Your Intake Process Is Costing You Time, Money, and Referrals
If you feel like every new client starts from scratch—answering the same questions, scrambling for information, and hoping nothing falls through the cracks—your client intake process might be the missing piece.In this episode, I'm break...
Retirement Planning 101 for Equine Entrepreneurs with Grace Speckman, CFP®
In this episode, I’m joined by financial advisor and lifelong equestrian Grace Speckman, CFP® to talk about a topic many equine entrepreneurs put off for another day: retirement planning.Grace shares why your business is not your retire...
What Most Equine Businesses Get Wrong About Advertising with Jillian Blades-Rice
If you’ve just been boosting a post and crossing your fingers for a few inquiries to come in, this practical breakdown of digital advertising for horse businesses is for you. You’ll learn why effective advertising isn’t about throwing m...
They're On Your Email List. Now What? How to Build a Welcome Sequence That Converts
If you’ve been growing your email list but aren’t sure how to turn subscribers into paying clients, this episode walks you through exactly what to do next. We’re diving into the power of a welcome sequence: what it is, why it matters, a...
Navigate the Business of Being an Athlete in the Equine Industry with Nicole Graf
If you’re trying to build a business around your riding, this episode will give you practical, real-life strategies you can use no matter where you are in your journey.With more than 30 years of experience in the industry, including hel...
5 Time Management Tips for the Busy Equine Entrepreneur
It’s no secret that entrepreneurs love the idea of time freedom and being your own boss. But, what about when it feels like the business is the boss, and your boss is taking over your life?While seasons of hustle and full schedules ...
Navigating Burnout, Bold Moves & Business-Building with Leyna Cannon of Grey Horse Candle Co.
You’d be hard-pressed to find an equine business owner who’s followed a straight, perfectly mapped-out path.And in this conversation with Leyna Cannon, owner and chief hand-pourer of Grey Horse Candle Co., that couldn’t be more true....
On the Fence About Coaching? This Will Help You Decide
If you’ve been thinking about coaching—but keep going back and forth on whether it’s worth it or which option is right for you—this episode will help you get decide.I’m breaking down the difference between 1:1 and group coaching, how to ...
3 Crucial Areas You Can’t Afford to Ignore as You Grow Your Equine Business
If your leads and income feel inconsistent or your marketing lately feels like a lot of effort without results, this episode will help you pinpoint what’s really keeping your equine business stuck. You’ll uncover the 3 areas of your bus...
Behind the Scenes of Equine Affaire: Lessons in Marketing, Leadership, and Growth with Coagi Long
In this episode, I’m taking you behind the scenes of Equine Affaire with Coagi Long, president and owner of one of the largest equine expos in the country.But this isn’t just a conversation about events. We talk about what it really tak...
Hitting a Ceiling in Your Horse Business? This Crucial Shift Is the Key to Consistent Growth
If your horse business feels like it’s hitting a ceiling, this episode will show you why. And because you know I’m all about the practical application, you’ll also learn exactly what to do about it.I’m breaking down the crucial shift fr...
Where to Find Your Next Clients: 7 Lead Sources for Horse Businesses
Looking for new clients and customers? Smart move. Because every sustainable equine business requires a steady pipeline of leads. New people discovering you, learning about your work, and eventually becoming paying clients.<...
Behind the Scenes: What's It Like In My 1:1 Coaching? [with Susan Friedland & Susan DiFelice]
Today, I’m taking you behind the scenes inside Take the Reins, my 6-month 1:1 coaching experience for equestrian entrepreneurs.You’ll hear directly from two clients — Susan Friedland (equestrian author & speaker) and Susan D...
How to Use AI As Your Marketing Assistant Without Losing Your Voice
AI is everywhere right now — ChatGPT, Claude, Gemini, etc. And, as an equine business owner, you’ve probably heard, “If you’re not using it, you’re falling behind.”But what if that’s the wrong way to think about it?In this episo...
How Venessa Wood Built a Mission-Driven Business with Ag Women Connect
What does it really take to build a mission-driven business that aligns with your faith, values, and season of life?In this conversation, Venessa Wood, founder of Ag Women Connect, shares the real, practical lessons she’s learned while ...
My Sales Workshop Didn't Sell. Here's What I Think Went Wrong
Even as a marketing strategist, not every launch or sell hits the mark. And today I’m pulling back the curtain on one that didn’t.In this episode, I’m sharing the honest truth about why my recent “Sell with Confidence” sales workshop di...
How to Stay Grounded in Your Horse Business When the World Feels Heavy
How do you hold feeling unsettled by what’s happening in the world around you while also trying to run a business, care for your family, and show up in the barn like normal?In this episode, we’re talking about what to do when the world ...
Learn to Close Sales Without the Cringe With Sausha Davis
If you’ve ever felt like sales doesn’t fit your style or personality, this episode is for you.Sales strategist and ranch gal Sausha Davis shares a refreshing, psychology-based approach to selling in your equine business.You’ll l...
3 Powerful Sales Practices for Equine Entrepreneurs
Whether you’ve seen the movie or not, P.T. Barnum offers a great example of both what not to do and what to do when you’re trying to convert someone to make a buying decision. In this episode, I’m taking you beyond the move to highlight...
Grow Your Reach & Revenue: How to Build an Affiliate Program That Works in the Equine Industry with Jamie Birch
Thinking about launching an affiliate program for your horse business, but not sure where to start or if it’s even worth it? In this episode, I’m joined by affiliate marketing expert Jamie Birch to explore how equine brands and business...
What Kenny Chesney Taught Me About Business (Every Equine Entrepreneur Should Hear This)
Even if you’re not a country music fan, there’s something in this episode for you.After reading Kenny Chesney’s memoir, I walked away with a surprising list of lessons that directly apply to growing an equine business. And, of course, I...
You Launched. Now What? The 4-Step Debrief That Changes Everything
You hit publish. You launched the thing. Now what?Before you move on to the next big idea or offer, this episode will walk you through a simple 4-step post-launch debrief that helps you actually learn from your results.I’m shari...