How to Market Your Horse Business with Denise Alvarez
How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your horse business. Plus, you’ll hear from your fellow horse business owners who are in the trenches with you as they share specifics of what’s working for them. And Denise will help you see how you can take it and do it in your business, too! If you’re too overwhelmed by the tech to get started on what you know needs to be done to market your horse business, this is the place for you. Through a mix of step-by-step strategies, basic how-tos, and simple formulas and methods, Denise will not only help you see what’s possible for your business but she’ll also guide you through the process so you can make it happen. Sound good to you? Then hit subscribe and let’s do this! Podcast Website + Show Notes: HowToMarketYourHorseBusiness.com
Episodes
195 episodes
4 Questions to Prepare Your Head & Heart for Q4
If your year has felt like a whirlwind, full of both goodness and growing pains, you’re not alone. In this short but powerful episode, I’m sharing four intentional questions that came out of a recent Equestrian Mastermind session. Each ...
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Episode 190
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13:52
The Power of Knowing Your Strength & Owning It With Megan Hensley The Donkey Farrier
If you’ve been spinning your wheels trying to do all the things in your equine business, this episode will be a breath of fresh air. Megan Hensley, known as The Donkey Farrier, shares how she built a thriving brand by focusing on one th...
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Episode 189
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1:00:32
Let Go of the Timeline & Trust the Process With Brooke Drassal
If you’ve ever wondered when things will finally “click” in your business, Brooke Drassal's story will speak to you. In this episode, we highlight the power of staying faithful to the dreams you have for your equine business — even when...
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Episode 188
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1:14:27
Course, Community, or Coach? How to Know Which One Is Right for Your Equine Business
If you’re listening to this episode, I already know something about you: you’re growth-minded. You’ve got ideas, and you’re not afraid to take action to bring them to life as you build the horse business of your dreams. You also val...
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31:08
Social Media Has Changed. Don't Let Your Equine Business Be Left Behind
The social media landscape has seen a shift over the past year. What does it mean for how you market your equine business? Let’s talk about it! We’re diving into the specific ways the social media landscape has changed f...
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Episode 187
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31:06
When Hard Work Isn’t Enough (Here’s What You May Be Overlooking)
Hard work is hardly ever the problem for horse people—you already know how to put in the hours. That means, if your horse business still isn’t growing the way you want, it may be because something is missing. That’s why we’re diving the...
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Episode 186
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29:01
5 Distractions Getting In the Way of Your Equine Business Growth
Sometimes you know exactly what you want in your business. You’re a hard worker. You’re dedicated. You’re in. So, what’s getting in the way? Let’s uncover 5 common distractions that may be slowing you down, and how to recognize if they’...
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Episode 185
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38:17
If You Keep Saying This, No Wonder Your Equine Business Feels Stuck
If your equine business growth feels stalled, the problem might not be your marketing tactics — it might be your mindset. Oftentimes, when sales aren’t going as expected, we look outside at why our marketing isn’t working. Pricing, audi...
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Episode 184
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28:54
Ditch Generic Messaging & Craft a Brand Story with Amy McGann
If your marketing feels scattered or isn’t converting, your brand story might be the missing piece. In this episode, I talk with branding strategist and copywriter Amy McGann about how equestrian entrepreneurs can move beyond surface-le...
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Episode 183
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32:44
Mid-Year Marketing Reset: 4 Steps to Realign and Refocus Your Horse Business
In the middle of a busy season, it’s easy to lose sight of your goals and wonder if your marketing efforts are actually working. That’s why a mid-year reset isn’t just helpful—it’s essential. In this episode, you’ll get four simple but ...
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Episode 182
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26:37
Protect Your Horse Business: 5 Legal Essentials from Equine Attorney Polly Hey
Equine attorney and lifelong horsewoman Polly Hey is breaking down the legal essentials every equestrian business owner should know. From contracts and liability waivers to sale agreements and business structure, Polly shares practical ...
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Episode 181
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40:58
4 Powerful Ways to Stand Out from the Competition in Your Horse Business
If you're running a horse business and feel like you're constantly getting lost in the noise—you're not alone. Maybe you've looked around and thought, “Everyone is doing the same thing I’m doing... how am I supposed to stand out?”
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Episode 180
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27:41
From Arena to Online: How Nikki Hall Turned Her Riding Curriculum into an Online Business
If you ever dream of creating more freedom and impact in your horse business, this episode is full of encouragement and practical takeaways.In this episode, you’ll meet Nikki Hall of Horse Sense Learning Levels and hear how she turned h...
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Episode 179
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1:11:58
AI and Your Horse Business: 4 Ways You Can Use AI to Amplify Your Marketing
Let’s be real—marketing your horse business can feel like a full-time job on top of, well, your actual full-time job running the business. And while AI can’t muck stalls or feed horses (yet!), it can help you save time and get more done when it...
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Episode 178
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28:03
6 Costly Social Media Mistakes That Are Holding Back Your Equine Business
If you’re showing up on social media but not seeing results in your horse business, you’re not alone—and you’re not doing it wrong. You just need a better plan. In this episode, you’ll uncover 6 costly mistakes equestrian entrepreneurs ...
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Episode 177
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31:34
Stacy Westfall’s Top Marketing Tips for Building Your Equestrian Business
In this second part of my conversation with Stacy Westfall, we dive deep into the marketing strategies that helped her build a successful equestrian business. If you’re an equestrian entrepreneur looking for real, actionable insights to...
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Episode 176
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48:07
From Trainer to Educator: Stacy Westfall on Training, Teaching & Transitions
Every equestrian entrepreneur has a story—but not every story includes a stop on The Ellen Show or a viral bridleless ride that opened doors most business owners only dream of.If you’re wondering if Stacy is the one who was riding bridl...
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Episode 175
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56:09
Elevating the Unsung Heroes: How HorseGrooms Supports the Backbone of the Barn
This week’s guests are taking us into the often-overlooked role of grooms, highlighting the importance of education, advocacy, and elevating this essential profession. You’ll meet Dinette Neuteboom and Amy McGann as they share how their...
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Episode 174
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47:45
Pricing Strategies for Equestrian Entrepreneurs: 3 Steps to Confidently Raise Your Rates
Some entrepreneurs mistakenly ask the question, “How do I charge what I’m worth?” But, that’s the wrong question. Pricing strategy for equestrian entrepreneurs is not about your worth as an individual — it’s about the value of your offe...
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Episode 173
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25:20
Lessons on Blending Craftsmanship, Business & Family with Nevada Miller
Balance is something we all talk about and often crave, but it’s actually not a word I love to use. As equestrian entrepreneurs, there will be times when things are out of balance — it’s a given, and that’s actually okay. The key is to learn ho...
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Episode 172
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50:00
Make Your Equestrian Offer Irresistible: 4 Ways to Increase Value & Attract More Buyers
If you want to sell more, before you pour everything you have into the selling phase, there’s one thing you need to do: evaluate your offer. The first step is to make sure your offer (whatever it is you’re selling) is actually valuable....
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Episode 171
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33:15
Wearing Too Many Hats? How to Delegate Like a Pro in Your Equine Business with Nicole Berthelot
If you’re an equestrian entrepreneur looking to free up more time for riding, training, or scaling your business, this episode is a must-listen. Nicole Berthelot’s firsthand experience helping Amelia Newcomb to manage and expand her dre...
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Episode 170
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1:12:43
3 Simple Ways to Sell More (Without the Salesy Feeling)
For many horse business owners, when they think of sales the word pushy or sales comes up. In episode 168 I used the analogy of a used car salesman – it’s that ick factor that makes you feel awkward as soon as you start selling.
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Episode 169
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19:31
4 Sales-Boosting Strategies Every Equestrian Entrepreneur Needs with Piper Klemm
It might not be your favorite, but to build a sustainable equine business, you need to learn how to sell. Without sales, where’s your income? Without income, where’s your profit? And, without profit, where’s your business?
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Episode 168
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46:07
Beyond the Sale: 3 Tips to Create an Unforgettable Customer Journey
Oftentimes, in the marketing process, horse business owners will jump right to the sale.From in-person conversations at events and expos to social media posts, ads, and more, the big question becomes, why aren’t people buying?Th...
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Episode 167
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39:48