They're On Your Email List. Now What? How to Build a Welcome Sequence That Converts Artwork

How to Market Your Horse Business with Denise Alvarez

How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your horse business. Plus, you’ll hear from your fellow horse business owners who are in the trenches with you as they share specifics of what’s working for them. And Denise will help you see how you can take it and do it in your business, too! If you’re too overwhelmed by the tech to get started on what you know needs to be done to market your horse business, this is the place for you. Through a mix of step-by-step strategies, basic how-tos, and simple formulas and methods, Denise will not only help you see what’s possible for your business but she’ll also guide you through the process so you can make it happen. Sound good to you? Then hit subscribe and let’s do this! Podcast Website + Show Notes: HowToMarketYourHorseBusiness.com

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How to Market Your Horse Business with Denise Alvarez

They're On Your Email List. Now What? How to Build a Welcome Sequence That Converts

May 14, 2026 • Denise Alvarez • Episode 216

0:00 | 25:29

If you’ve been growing your email list but aren’t sure how to turn subscribers into paying clients, this episode walks you through exactly what to do next.

We’re diving into the power of a welcome sequence: what it is, why it matters, and how it helps you build trust and convert leads without feeling salesy.

You’ll learn what to include, how to structure it, and how to keep it simple and strategic. By the end, you’ll have a clear plan to turn new subscribers into warm, ready-to-buy clients.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/216 (LINK)

✨ FREE Beginner’s Guide to Email Marketing for Horse Businesses → Stormlily.com/emailguide

✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out → Stormlily.com/map

🐴 The Business Barn Collective [curated small group coaching] → Stormlily.com/collective

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins