Retirement Planning 101 for Equine Entrepreneurs with Grace Speckman, CFP® Artwork

How to Market Your Horse Business with Denise Alvarez

How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your horse business. Plus, you’ll hear from your fellow horse business owners who are in the trenches with you as they share specifics of what’s working for them. And Denise will help you see how you can take it and do it in your business, too! If you’re too overwhelmed by the tech to get started on what you know needs to be done to market your horse business, this is the place for you. Through a mix of step-by-step strategies, basic how-tos, and simple formulas and methods, Denise will not only help you see what’s possible for your business but she’ll also guide you through the process so you can make it happen. Sound good to you? Then hit subscribe and let’s do this! Podcast Website + Show Notes: HowToMarketYourHorseBusiness.com

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How to Market Your Horse Business with Denise Alvarez

Retirement Planning 101 for Equine Entrepreneurs with Grace Speckman, CFP®

June 06, 2026 • Denise Alvarez • Episode 218

0:00 | 47:46

In this episode, I’m joined by financial advisor and lifelong equestrian Grace Speckman, CFP® to talk about a topic many equine entrepreneurs put off for another day: retirement planning.

Grace shares why your business is not your retirement plan, how to overcome the tendency to focus only on the here and now, and practical ways to start building long-term financial security—even if you feel behind. We also discuss the power of consistency, why time is your greatest asset, and what it means to think about an eventual exit from your business.

If you've been so focused on building your equine business that retirement feels overwhelming or out of reach, this conversation will give you a fresh perspective and simple steps to start planning for the future today.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/218

🆓 FREE Equine Entrepreneur's Roadmap to Grow a Sustainable Horse Business Without Burning Out → Stormlily.com/map

🐴 The Business Barn Collective [curated small group coaching] → Stormlily.com/collective

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins