The Hidden Risk in Your Horse Business: Understanding Equine Liability Insurance with Danielle Aamodt Artwork

How to Market Your Horse Business with Denise Alvarez

How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your horse business. Plus, you’ll hear from your fellow horse business owners who are in the trenches with you as they share specifics of what’s working for them. And Denise will help you see how you can take it and do it in your business, too! If you’re too overwhelmed by the tech to get started on what you know needs to be done to market your horse business, this is the place for you. Through a mix of step-by-step strategies, basic how-tos, and simple formulas and methods, Denise will not only help you see what’s possible for your business but she’ll also guide you through the process so you can make it happen. Sound good to you? Then hit subscribe and let’s do this! Podcast Website + Show Notes: HowToMarketYourHorseBusiness.com

All Episodes

How to Market Your Horse Business with Denise Alvarez

The Hidden Risk in Your Horse Business: Understanding Equine Liability Insurance with Danielle Aamodt

June 18, 2026 • Denise Alvarez, Danielle Aamodt • Episode 220

0:00 | 55:27

Even if you’re on board with systems, marketing, and lead generation for your equine business (and, I hope you are) there’s one particular gap you might be missing or misunderstanding.

Ignore it, and it can completely take out your business.

In this episode, Danielle Aamodt shares what every horse business owner needs to understand about equine liability insurance, common misconceptions, and how the right coverage can help protect the business you’ve worked so hard to build.

✓ Why a waiver alone may not provide the protection you think it does
✓ The biggest insurance mistakes equine business owners make
✓ What to consider when choosing coverage for your unique business
✓ How protecting your business is part of building a sustainable future in the horse industry

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/220 (LINK)

✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out → Stormlily.com/map

🐴 The Business Barn Collective [curated small group coaching] → Stormlily.com/collective

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins