Why Your Reputation Matters More Than Your Social Media Following with Kelly Vineyard, MS, PhD Artwork

How to Market Your Horse Business with Denise Alvarez

How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your horse business. Plus, you’ll hear from your fellow horse business owners who are in the trenches with you as they share specifics of what’s working for them. And Denise will help you see how you can take it and do it in your business, too! If you’re too overwhelmed by the tech to get started on what you know needs to be done to market your horse business, this is the place for you. Through a mix of step-by-step strategies, basic how-tos, and simple formulas and methods, Denise will not only help you see what’s possible for your business but she’ll also guide you through the process so you can make it happen. Sound good to you? Then hit subscribe and let’s do this! Podcast Website + Show Notes: HowToMarketYourHorseBusiness.com

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How to Market Your Horse Business with Denise Alvarez

Why Your Reputation Matters More Than Your Social Media Following with Kelly Vineyard, MS, PhD

July 23, 2026 • Denise Alvarez, Kelly Vineyard • Episode 224

0:00 | 51:50

Ever wish you could build a brand without relying solely on social media? Good news. You have options.

Social media is simply a tool to communicate who you are. The trust you build, the relationships you cultivate, and the way you consistently show up are what create long-term opportunities and loyal customers.

That’s exactly what Kelly Vineyard, PhD of EquiVine PhD Nutrition has learned as she’s built her business from the ground up after 16 years of experience in the commercial equine feed industry as an equine nutritionist with Purina Animal Nutrition.

Through Kelly’s story and the lessons she’s learned in the early stages of entrepreneurship, you’ll discover the importance of betting on yourself, building a personal brand with intention, and why authentic relationships create opportunities no algorithm ever could.

If you've ever wondered where to focus your energy as you grow your equine business, this episode will help you think differently about what really matters, including why your reputation may be your greatest marketing asset.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links mentioned.”) are over at Stormlily.com/224

✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out → Stormlily.com/map

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins