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The MarTech & Optimisation Podcast
A podcast that explores how brands use martech and data to create exceptional customer experiences
The MarTech & Optimisation Podcast
Overcoming the challenges of driving digital transformation in banking and insurance with Sol Enenmoh
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During this episode, we are joined by Sol Enenmoh, as we discuss a common theme from across the financial world. The constant desire to implement digital transformation and the challenges involved in defining, pushing through and driving successful adoption of digital initiatives.
- How to define and start a digital transformation project
- How to track digital trends and decide which ones to adopt
- Defining KPIs and success metrics for large projects
- The challenges of agile vs waterfall in digital transformation
- The role of technology in driving transformation
- Why company culture can be a deterrent towards the successful adoption of digital initiatives
To get in touch with future questions or to be interviewed for a future episode, email hello@ratiopartners.co.uk or visit us at www.ratiopartners.co.uk