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The MarTech & Optimisation Podcast
A podcast that explores how brands use martech and data to create exceptional customer experiences
Episodes
11 episodes
Interview: How The Nationwide Building Society is approaching digital change | In conversation with Richard James, Ways of Working Enablement Leader at Nationwide
To get in touch with future questions or to be interviewed for a future episode, email hello@ratiopartners.co.uk or visit us at www.ratiopartners.co.uk In today's episode, we will expl...
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46:46
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Personalisation - The Future of Banking and Insurance
With Doug Morris, digital strategy director at Ratio we explore the role that digital personalisation will play in the future of banking and insurance. We delved into the role personalisation plays in delivering an improved customer experience ...
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38:19
The role a banks brand plays in digital customer experience
We explore why banks are in danger of commoditising their services by being drawn into competing on digital features and whether this is the route to building strong customer relationships. We look at the importance which brand, bra...
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39:09
Legal & General's Digital product lead - Tariq Maonah on the importance of customer feedback in driving digital innovation
During today's episode, we explore with Tariq Maonah, Digital product lead at Legal & General - how to build a customer-first digital business at scale by collecting direct customer feedback and building products and experiences focused on ...
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46:08
Overcoming the challenges of driving digital transformation in banking and insurance with Sol Enenmoh
During this episode, we are joined by Sol Enenmoh, as we discuss a common theme from across the financial world. The constant desire to implement digital transformation and the challenges involved in defining, pushing through and driving succes...
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1:02:45
Optimising digital experiences in financial services
During today's episode, we explore with Doug Morris, strategy director at Ratio:FS the role which optimisation plays in continually improving your customer's digital experience. We'll exploreWhat is optimisation...
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44:08
The role of agile in developing digital customer experiences in financial services
During this episode, we explore what agile means within the context of financial services and the role that agile methodology has to play in the design and delivery of digital experiences and why agile is more than just a buzzword used in softw...
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31:36
Banking as a Service - disrupting the future with Solarisbank
Today we're joined by Florian Redeker, VP of Product at Solarisbank. During this conversation, we discussed the role that Banking as a Service will play with changing the way customers will potentially consume financial products in the years to...
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39:49
How banks are leveraging customer data to deliver tailored banking experiences and the ethical challenge between what you can do with data and what you should not do
During this episode, we explore with Chris Probert, data practice lead at Capco – the role of data, the obstacles which banks face when looking to leverage customer data and the opportunities it presents to deliver a tailored banking experience...
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45:12
Why building the right company culture is key to building a great experience for your customers with Moneyou CEO
During today's episode, we explore with Bas Boelhouwers, CEO at Moneyou the importance and role that your company culture plays in delivering customer experiences focused on solving your customer's problems. We'll explore:<...
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46:15
The marketplace challenges facing Financial Services in 2020 and beyond
During today's episode, we explore some of the digital and customer experience trends facing financial services. We'll explore:The challenges which incumbent brands facing when looking to compete against the like's of M...
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46:16