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The MarTech & Optimisation Podcast
A podcast that explores how brands use martech and data to create exceptional customer experiences
Podcasting since 2020 • 11 episodes
The MarTech & Optimisation Podcast
Latest Episodes
Interview: How The Nationwide Building Society is approaching digital change | In conversation with Richard James, Ways of Working Enablement Leader at Nationwide
To get in touch with future questions or to be interviewed for a future episode, email hello@ratiopartners.co.uk or visit us at www.ratiopartners.co.uk In today's episode, we will expl...
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46:46
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Personalisation - The Future of Banking and Insurance
With Doug Morris, digital strategy director at Ratio we explore the role that digital personalisation will play in the future of banking and insurance. We delved into the role personalisation plays in delivering an improved customer experience ...
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38:19
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The role a banks brand plays in digital customer experience
We explore why banks are in danger of commoditising their services by being drawn into competing on digital features and whether this is the route to building strong customer relationships. We look at the importance which brand, bra...
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39:09
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Legal & General's Digital product lead - Tariq Maonah on the importance of customer feedback in driving digital innovation
During today's episode, we explore with Tariq Maonah, Digital product lead at Legal & General - how to build a customer-first digital business at scale by collecting direct customer feedback and building products and experiences focused on ...
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46:08
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Overcoming the challenges of driving digital transformation in banking and insurance with Sol Enenmoh
During this episode, we are joined by Sol Enenmoh, as we discuss a common theme from across the financial world. The constant desire to implement digital transformation and the challenges involved in defining, pushing through and driving succes...
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1:02:45
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