Insurance Influencer Series l Carrier Perspective: Identifying Planning Opportunities in Underserved Markets Artwork

Crump Insights

Exploring timely insurance and retirement planning topics for today's forward-thinking financial professionals. Crump Insights is a presentation of Crump Life Insurance Services, a leading third-party distributor and service provider of insurance and retirement products. Join us for the latest market updates, sales strategies and information that impact the industry, your practice, and your clients.

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Crump Insights

Insurance Influencer Series l Carrier Perspective: Identifying Planning Opportunities in Underserved Markets

September 23, 2026 • Crump Life Insurance Services

0:00 | 30:55

Where are the biggest growth opportunities in today's insurance market? They may be right in front of you. In this episode of Crump Insights, Joe Johns joins leaders from Nationwide, OneAmerica Financial, and Principal to discuss underserved and untapped markets, including multicultural communities, small business owners, and older clients. Listen as they share practical strategies for identifying unmet needs, starting meaningful client conversations, and uncovering planning opportunities to strengthen legacy, retirement, and long-term care protection.

Crump Host: Joe Johns, Chief Strategy & Operations Officer

Guests:

Nationwide: Holly Snyder, President
OneAmerica Financial: Jeff Levin, Vice President, Care Solutions
Principal: Kathleen Souhrada, Vice President, Non-Qualified Deferred Compensation & Life Administration

This episode is part of Crump’s Insurance Influencer Perspectives series — conversations with carriers, independent financial professionals, and institutional organizations on how risk management solutions are evolving. Episode 4 of 5.

For Financial Professional Use Only. Products and programs offered through Crump are not approved for use in all states. Not all applicants will qualify for coverage. Policy terms, conditions, and limitations will apply. Crump does not provide any tax or legal advice. Insurance products are available through Crump Life Insurance Services, LLC, AR License #100103477. Variable insurance material is for broker-dealer or registered representative use only.