Dealer Process Secrets

Season 5, Episode 28: The Make-a-Deal Meeting: Process, Purpose, and Power

Philip J. Cheatham Season 5 Episode 28

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In this episode, Philip, Jose, and Sterling dive into the critical elements of a proper “Make-a-Deal” meeting and why it’s a cornerstone of dealership success. They break down what these meetings should look like, the key roles involved, and how to ensure every deal is approached with clarity and precision. The trio discusses how this process drives better communication, efficiency, and profitability, all while fostering a culture of teamwork and accountability. Whether you’re looking to refine your dealership’s workflow or just want insight into what separates top-tier teams from the rest, this episode is packed with actionable takeaways you won’t want to miss.




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