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As an attorney, how do you build trust so your clients stick to you? Do your unique practice areas, contributions to the community, what you do outside the law, or your background make you stand out? How do you channel your strengths and talents in ways that deliver powerful results and leave lasting impressions? Host John Reed talks with real lawyers and has them share the stories about how they got sticky and what they've done to set themselves apart from the competition.
John is the creator and host of Sticky Lawyers and the chief relationship builder at Rain BDM. With a unique background in law, marketing, and sales, he utilizes his particular set of skills to help clients get sticky by distinguishing themselves from the competition and differentiating themselves in the legal marketplace.
Partner, Christian & Barton, Motorsports Lawyer, and Race Car Driver
Roman Lifson is a seasoned trial lawyer who pursues and protects clients in product liability, business disputes, medical negligence, and First Amendment cases. An accomplished race car driver who competes throughout the eastern U.S., he has parlayed his passion into an active motorsports law practice, representing track operators, event organizers, teams, and drivers in litigation, contract negotiation, and risk management.