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Customer Centric Retailing Podcast
This podcast is a forum for retail leaders to discuss industry trends, challenges, and the future of customer-centric retailing. We discuss eCommerce, mobile commerce, omnichannel technology, brick-and-mortar operations, culture, innovation, and how all of these elements come together to create customer-centric retailing. Join us to hear the brightest minds in the retail industry share their experiences and thoughts on the most relevant topics today. [To read more follow us on www.hotwax.co]
Customer Centric Retailing Podcast
Get Answered Your Most Burning Questions About Store Fulfillment With Fred Schofield
This episode’s special guest, Fred Schofield, discusses the importance of aligning your eCommerce and in-store operations to create successful BOPIS and ship-from-store omnichannel initiatives.
- How can retailers incentivize store associates to champion their greater omnichannel strategy? Should brands attribute online sales to local stores? How should retailers measure KPIs for stores that assist with eCommerce sales? How quickly should stores be expected to have a BOPIS order ready for customers?
- We dive into these questions and many more with this episode’s special guest, retail store expert Fred Schofield. Speaking from decades of experience working in retail, Fred discusses the importance of aligning your eCommerce initiatives with brick-and-mortar store operations and provides expert tips on how brands can create successful omnichannel retail initiatives.
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