This episode’s special guest, Fred Schofield, discusses the importance of aligning your eCommerce and in-store operations to create successful BOPIS and ship-from-store omnichannel initiatives.
- How can retailers incentivize store associates to champion their greater omnichannel strategy? Should brands attribute online sales to local stores? How should retailers measure KPIs for stores that assist with eCommerce sales? How quickly should stores be expected to have a BOPIS order ready for customers?
- We dive into these questions and many more with this episode’s special guest, retail store expert Fred Schofield. Speaking from decades of experience working in retail, Fred discusses the importance of aligning your eCommerce initiatives with brick-and-mortar store operations and provides expert tips on how brands can create successful omnichannel retail initiatives.
This episode’s special guest, Fred Schofield, discusses the importance of aligning your eCommerce and in-store operations to create successful BOPIS and ship-from-store omnichannel initiatives.
- How can retailers incentivize store associates to champion their greater omnichannel strategy? Should brands attribute online sales to local stores? How should retailers measure KPIs for stores that assist with eCommerce sales? How quickly should stores be expected to have a BOPIS order ready for customers?
- We dive into these questions and many more with this episode’s special guest, retail store expert Fred Schofield. Speaking from decades of experience working in retail, Fred discusses the importance of aligning your eCommerce initiatives with brick-and-mortar store operations and provides expert tips on how brands can create successful omnichannel retail initiatives.