Why Experience Still Matters with Melissa Gonzalez

Our special guest, Melissa Gonzalez, joins the podcast to discuss how retailers should rethink their environments and in-store experiences to animate the shopping journey.

•  What should the modern store look like? How should retailers measure the success of omnichannel initiatives such as buy online pick-up in-store? How is the role of the store changing and how can retailers leverage pop-ups to connect with their customers?
• We ask these questions and more of our special guest, Melissa Gonzalez, founder and CEO of the Lionesque Group and MG2 Company, an organization that focuses on building human connection in physical spaces as it has produced over 150 brick & mortar experiences across the United States. Melissa joins the podcast to discuss how retailers should rethink their environments and in-store experiences to animate the shopping journey.