Really Great eCommerce with Sucharita Kodali

Our special guest, Sucharita Kodali, joins the podcast to share insights gained over the past decade in the retail industry, with a focus on the online shopping experience.

• What makes for an excellent online shopping experience? How can retailers gain customer loyalty? What were the factors leading up to the highly publicized Toys R Us downfall and what can retailers learn from that bankruptcy?  
• We ask these questions and more of our special guest, Sucharita Kodali, a retail analyst for Forrester Research and former Marketing Director for Saks Fifth Avenue. Sucharita is truly an eCommerce expert, and she joins the podcast to share insights gained over the past decade in the retail industry, with a focus on the online shopping experience. As a former Toys R Us employee, she also provides her opinion on the company’s downturn and the underlying factors that led to the bankruptcy.