How To Avoid Pre-Order Disasters with Sylvain Nigra

Our special guest, Sylvain Nigra, brings decades of experience at some of the most successful brands in the world to talk about how pre-orders ought to work to create excitement and reward loyal customers for their fidelity to your brand.

• Are pre-orders right for all retailers? What happens when they go south? What is the best way to measure the success of pre-order initiatives?

• We ask these questions and more of our special guest, Sylvain Nigra, founder and co-CEO of Retail Performance 360 and former retail director for top luxury brands including Prada, Ralph Lauren, and Michael Kors. Sylvain brings decades of experience at some of the most successful brands in the world to talk about how pre-orders ought to work to create excitement and reward loyal customers for their fidelity to your brand. He’s seen firsthand that it’s better to stay away from pre-orders altogether than roll out a poorly executed program. He brings his decades of experience to the table to discuss the technology and processes needed to make pre-orders work.