Why Data is King With Rick Watson

Our special guest, Rick Watson, joins us to provide his perspective on the ingredients required to win in a competitive retail environment, and why retailers are approaching KPIs completely wrong. 

• What does omnichannel really mean? How can DTC retailers win? What are the biggest challenges that brick and mortar retailers face as they reopen stores? What are the KPIs that retailers should really be paying attention to?
• We ask these questions and more of our special guest, Rick Watson, founder and CEO of RMW Commerce Consulting and eCommerce specialist. Rick leverages his engineering background to provide a no-nonsense approach to the customer experience. He believes data is king, and that retailers need to truly understand their customers by leveraging data in order to stand out from the competition.