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Customer Centric Retailing Podcast
This podcast is a forum for retail leaders to discuss industry trends, challenges, and the future of customer-centric retailing. We discuss eCommerce, mobile commerce, omnichannel technology, brick-and-mortar operations, culture, innovation, and how all of these elements come together to create customer-centric retailing. Join us to hear the brightest minds in the retail industry share their experiences and thoughts on the most relevant topics today. [To read more follow us on www.hotwax.co]
Customer Centric Retailing Podcast
Championing BOPIS Implementation with Worth Darling
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This episode’s special guest, Worth Darling, discusses the importance of leveraging your stores and store associates to create seamless BOPIS and ship-from-store omnichannel initiatives.
- How can retailers implement BOPIS & ship-from-store initiatives without risking the experience of their walk-in customers? Does BOPIS actually increase retail brands’ top-line revenue? Why should retailers take the leap of faith to implement a BOPIS strategy without having all the answers up-front?
- We dive into these questions and more with this episode’s special guest, Worth Darling, Senior Director of DTC Innovation & Technology at Vans. Speaking from his vast experience in the world of omnichannel retail, Worth discusses the importance of injecting a human touch into your omnichannel eCommerce strategies and how brands can rethink their retail strategy to foster a seamless integration of in-store and online fulfillment initiatives.
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