Customer Centric Retailing Podcast
This podcast is a forum for retail leaders to discuss industry trends, challenges, and the future of customer-centric retailing. We discuss eCommerce, mobile commerce, omnichannel technology, brick-and-mortar operations, culture, innovation, and how all of these elements come together to create customer-centric retailing. Join us to hear the brightest minds in the retail industry share their experiences and thoughts on the most relevant topics today. [To read more follow us on www.hotwax.co]
Customer Centric Retailing Podcast
How Nanso Group Shapes Personalized Retail Experiences Using Data with Jenni Homer
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Anil Patel
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Season 2
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Episode 26
In this episode of, we’re joined by Jenni Homer, Director of Retail & Ecom at Nanso Group, as she takes us through the exciting ways AI and data analytics are reshaping retail. Jenni shares how Nanso is embracing an omnichannel strategy, with a special focus on their direct-to-consumer (DTC) approach powered by Shopify.
We learn about how AI is helping Nanso better understand customer behavior, enabling more personalized marketing and tailored product messaging. Jenni also highlights the crucial role physical stores continue to play in supporting eCommerce, and how staff training around customer data is enhancing the overall shopping experience.