Today, what I’m going to do is I’m going to share with you how you can double that really without a whole lot of effort. It is not really difficult if you are closing 28%, 30%. It is not really hard to double that number. So that is what we are going to work on here today. To frame this, I want to really talk about what I consider to be a sales myth or a marketing myth that really is perpetuated by the marketing people.
And if you study and listen to so-called marketing gurus, most of them will tell you that lead generation is the thing to be focused on and you should get more leads, you should get more traffic to your website, you should buy more traffic, you should spend more money in marketing and advertising, buy pay-per-click.
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