So hence the title Break the Rules because essentially in a nutshell, if you want the 30 second version of today’s session, I will tell you this: take everything that is being taught in your industry and do exactly the opposite. And we can hang up right now and everybody go about doing the rest of their day. That is essentially in a nutshell. For most of you, you are going to have a hard time wrapping your head around that because you are tied to emotional ways of doing things; if you work in the corporate world, your company has taught you how to do certain kinds of things and people hold steadfast to old beliefs and old values and old ways of doing things, even when they do not work anymore.
Again, we’re going to create some psychic distress probably with you and some angst about what you should be doing and what you shouldn’t be doing. So let’s start with this: let’s talk about what some of the common problems are as it relates to salespeople.
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