
The Grunt Workers Show
You have seen their ads or marketing materials, but who are the people behind these campaigns and what do they know?James C. Zolman interviews marketers from main street shops to wall street firms.He pulls back the curtains on what's working in digital marketing right now so you can test it for yourself and see if these tactics or strategies will work for you.Each episode includes world-class marketing insights from digital marketing managers to CMOs across a wide variety of industries and disciplines.Learn from former Googlers to local credit union marketing leaders, people who worked with Steve Jobs to pioneers of influencer marketing platforms, senior marketing management at multi-billion-dollar public companies to main street marketers, and so many more amazing people.Plus, get to know who they are outside of work... their family life, hobbies, and more!
Podcasting since 2020 • 13 episodes
The Grunt Workers Show
Latest Episodes
Emmy-winning Maria Juan of Peerfit Reveals How their Corporate Pivot Helped them Triple their Profits
When something is Academy award-winning, you know that it’s not just top quality, it’s also something worth millions of dollars. Maria Juan’s ad campaign for PeerFit is exactly that!Find out how her genius marketing strategy allowed Pee...
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Season 1
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Episode 13
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35:26

Roy Atkinson Will Help You Retain and Earn More Per Customer by Following These Four Steps!
We know that customer experience is important, but just how important? It turns out, by not optimizing this area of your business, you’re leaving hundreds of thousands or even millions of revenue on the table!Roy Atkinson explains in fu...
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Season 1
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Episode 12
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47:05

What Drag Queens Can Teach Us About Digital Adaptation in Challenging Economic Times
Engagement, sales, and loyalty: this is the trifecta that all businesses strive for. If your business is struggling, it might be because you’re doing poorly in one or two parts of this equation.In this episode we talk to Mary Brodie, an...
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Season 1
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Episode 11
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41:52

The Value of Listening: How Steve Hartert Takes JotForm to the Next Level With Their New Enterprise SAAS
Sometimes all it takes is an idea, and by listening to the people you want to sell to, you figure out how to turn this seed into a full-blown business solution that’s potentially worth millions.In this episode we talked to Steve Hartert...
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Season 1
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Episode 10
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51:34

How Raul Ochoa is Making the Podcast that Will Help You Get to Your First Million
Is it possible to learn extensive marketing theory and strategy in a shortened span of time? Raul Ochoa is building a podcast that will do exactly just that!In this episode, we are going to learn how Raul came up with the idea of conden...
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Season 1
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Episode 9
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40:15
