The Grunt Workers Show
You have seen their ads or marketing materials, but who are the people behind these campaigns and what do they know?James C. Zolman interviews marketers from main street shops to wall street firms.He pulls back the curtains on what's working in digital marketing right now so you can test it for yourself and see if these tactics or strategies will work for you.Each episode includes world-class marketing insights from digital marketing managers to CMOs across a wide variety of industries and disciplines.Learn from former Googlers to local credit union marketing leaders, people who worked with Steve Jobs to pioneers of influencer marketing platforms, senior marketing management at multi-billion-dollar public companies to main street marketers, and so many more amazing people.Plus, get to know who they are outside of work... their family life, hobbies, and more!
Episodes
13 episodes
Emmy-winning Maria Juan of Peerfit Reveals How their Corporate Pivot Helped them Triple their Profits
When something is Academy award-winning, you know that it’s not just top quality, it’s also something worth millions of dollars. Maria Juan’s ad campaign for PeerFit is exactly that!Find out how her genius marketing strategy allowed Pee...
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Season 1
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Episode 13
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35:26
Roy Atkinson Will Help You Retain and Earn More Per Customer by Following These Four Steps!
We know that customer experience is important, but just how important? It turns out, by not optimizing this area of your business, you’re leaving hundreds of thousands or even millions of revenue on the table!Roy Atkinson explains in fu...
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Season 1
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Episode 12
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47:05
What Drag Queens Can Teach Us About Digital Adaptation in Challenging Economic Times
Engagement, sales, and loyalty: this is the trifecta that all businesses strive for. If your business is struggling, it might be because you’re doing poorly in one or two parts of this equation.In this episode we talk to Mary Brodie, an...
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Season 1
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Episode 11
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41:52
The Value of Listening: How Steve Hartert Takes JotForm to the Next Level With Their New Enterprise SAAS
Sometimes all it takes is an idea, and by listening to the people you want to sell to, you figure out how to turn this seed into a full-blown business solution that’s potentially worth millions.In this episode we talked to Steve Hartert...
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Season 1
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Episode 10
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51:34
How Raul Ochoa is Making the Podcast that Will Help You Get to Your First Million
Is it possible to learn extensive marketing theory and strategy in a shortened span of time? Raul Ochoa is building a podcast that will do exactly just that!In this episode, we are going to learn how Raul came up with the idea of conden...
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Season 1
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Episode 9
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40:15
The “Phoenix Rising” Story Behind TAMAR - PLUS Discover How She Uses NLP Anchors In Her Marketing
Tamar Weinberg, a leader in the digital marketing and digital PR industry, battled depression for years...In this episode, Tamar shares her story from being at the top of her game with getting published by a world-renowned book publishe...
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Season 1
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Episode 8
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59:52
Discover How Understanding User Experiences Will Make You A Better Marketer
“Really great user experience, if done well, is completely invisible.” - Jared SpoolOne of the most effective ways to increase word of mouth online or offline is through a fantastic experience worth sharing.In other words, the u...
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Season 1
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Episode 7
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1:00:03
Discover One Smart Way That Small Businesses Can Compete Against Enterprise Ad Budgets
How can small businesses acquire the marketing tools and resources large companies have? Is it possible for you to launch $50,000 campaigns for a fraction of the price? In this episode, Josh Aston and his brand new company Above the...
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Episode 6
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46:57
From Working Minimum Wage to Managing $30 Million Cash Deals: Marty Fahncke’s Rise as the Adventurous Marketer
Ever wonder how you could squeeze the most out of your business processes without spending any money? Would you like to build revenue streams out of existing infrastructure by just thinking differently? In this episode, Marty Fahnck...
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Episode 5
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52:44
When Your Stories Are Trash Your Deal Size Is Small
How do multi-million dollar deals get done at a billion dollar company?And how does that help marketers or business owners who aren’t doing multi-million dollar deals?It all comes down to story.Story story story....
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Episode 4
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1:01:24
Focus Groups Are A Joke But They Make Clients Feel Better + Other Profound Insights From Jeremy Smith
Tesla vs Porche, how is their creative process different? And what does that have to do with focus groups and getting a brand into COSTCO?In this episode, Jeremy Smith tells us about his incredible journey from briefly working with Stev...
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Episode 3
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55:48
Learn How A 65 Year Old Local Company’s Inside Out Content Marketing Strategy Wins In Crowded Space
Look, a checking account is a checking account is a checking account, right?When you’re in a commodity marketplace like banking or farming or precious metals or other general goods, how do you stand out? What kind of content marketing s...
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Episode 2
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49:01
Jeff Lerner Reveals How To Get Over 25% Share Of Voice In A Huge Industry Without A Huge Budget
You might not have the budget to define an industry as a startup or even a mature company, but you are hell bent on making a dent in the universe with your idea…So how will you transform the industry as the little guy?In this ep...
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Episode 1
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44:44