Is it possible to learn extensive marketing theory and strategy in a shortened span of time? Raul Ochoa is building a podcast that will do exactly just that!
In this episode, we are going to learn how Raul came up with the idea of condensing marketing strategies, techniques, and tactics into what he calls One-Page SOPs (Standard Operating Procedures) and converting them into an easily digestible podcast form.
PLUS
We’re going to learn the importance of LinkedIn as a scalable resource of leads, and how it’s as important as other social media platforms in terms of generating product interest.
Raul will also give us some insight on the importance of building relationships and how customizing your solutions to fit the customer’s needs is key.
Lastly, we will delve a little bit into Raul’s life, his recommended reading materials, and the impetus that drove him into becoming an entrepreneur.
*This episode was recorded in 2020 and was reposted from our archive.
Thanks for listening! - gruntworkers.com