The Grunt Workers Show

Emmy-winning Maria Juan of Peerfit Reveals How their Corporate Pivot Helped them Triple their Profits

April 26, 2023 James C. Zolman Season 1 Episode 13
The Grunt Workers Show
Emmy-winning Maria Juan of Peerfit Reveals How their Corporate Pivot Helped them Triple their Profits
Show Notes

When something is Academy award-winning, you know that it’s not just top quality, it’s also something worth millions of dollars. Maria Juan’s ad campaign for PeerFit is exactly that!

Find out how her genius marketing strategy allowed PeerFit to pivot from direct-to-customer to corporate wellness seamlessly, positioning them to earn skyrocketing profits in just 5 years.

PLUS

Maria describes what separates PeerFit from other wellness programs, how they were ahead of the curve in virtual streaming, as well as a brief rundown on their project management process.

Maria shares her thoughts on the future of fitness and marketing especially after the pandemic is over.

Finally she tells us what it’s like to be a work-from-home mom, as well as a few tidbits on her hobbies and interests.

*This episode was recorded in 2020 and was reposted from our archive. 

Thanks for listening! - gruntworkers.com