The Grunt Workers Show

Jeff Lerner Reveals How To Get Over 25% Share Of Voice In A Huge Industry Without A Huge Budget

December 04, 2020 Jeff Lerner Episode 1
The Grunt Workers Show
Jeff Lerner Reveals How To Get Over 25% Share Of Voice In A Huge Industry Without A Huge Budget
Show Notes

You might not have the budget to define an industry as a startup or even a mature company, but you are hell bent on making a dent in the universe with your idea…

So how will you transform the industry as the little guy?

In this episode, Jeff Lerner shares one way to lead the industry with a smart marketing tactic…

PLUS

  • He shares experience that helped shape his career from developing a winning strategy for ESPN and the NFL while working at Google…

  • He gives us a bit of background on a fantastic book that he published that’s all about leveling up your personal networking habits...

  • And he discusses the exciting business of freight and how his team is changing an unsexy industry with brilliant marketing, guerilla expertise, all backed by a fantastic and innovative product.

  • Finally, you’ll learn about Jeff’s family and a unique hobby that he picked up in 2020.


Want to learn more about Jeff Lerner?

Jeff Lerner is recognized as a “Top 40 Business Leader Under 40” by San Diego Business Journal for his work in developing relationship-driven corporate cultures and building brands for long-term success, Jeff leads the marketing team at Flock Freight.

Over the course of his career, Jeff has held marketing leadership positions at Google, Cricket Wireless (acquired by AT&T), and ProFlowers (acquired by FTD). Jeff is focused on sharing the benefits of FlockDirect to shippers across the US through various marketing and PR channels.

Connect with Jeff on LinkedIn at https://linkedin.com/in/jeffreylerner


Thanks for listening! - gruntworkers.com