Center Stage
A podcast featuring interviews with small business owners and industry experts to help you solve the marketing and business development challenges that come with running your own firm.
Center Stage
AI, Automation, and Subscription Revenue for Your Law Firm feat. Mathew Kerbis
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🤖 The billable hour is not the only way to build a profitable law firm. Mathew Kerbis, known as The Subscription Attorney, has built a law firm where roughly 70% of revenue now comes from subscriptions. He explains how law firms can use AI, automation, and recurring revenue models to make legal services more accessible, strengthen client relationships, and stop starting every month at zero. For attorneys who feel trapped by time tracking or assume subscriptions cannot work in their practice area, this conversation offers a practical look at what a different kind of law firm can become.
You can get in touch with Mathew here:
https://practi.ai
If you want to strategize your firm's marketing, speak with our team:
https://bit.ly/spotlightmarketingbranding
Copyright © 2026. Spotlight Marketing + Branding
Clients should have the opportunity to go buy more things from you as a law firm without even having to talk to you about it. Uh clients at $20 a month, but they want to stop paying per page. They could just on their own go into their their customer side of practice and go from $20 a month to $500 a month.
SPEAKER_01Welcome back to the Center Stage Podcast. My name is Danny Decker. Great to have you here. And we've got a great guest today, Matthew Kerbis. Matthew, I'm really excited to welcome you to the show. Thanks for making time today. I don't always do this, but I'm actually just gonna read the first couple lines of your LinkedIn bio as by way of introduction here because I think it's a perfect place to start the conversation. So Matthew Kerbis is the subscription attorney. He's on a mission to affordably serve clients at scale via the subscription model and inspire attorneys to abandon the billable hour. So, Matthew, with that, welcome to the podcast. Thanks for being here. Yeah, thanks for helping me spread the gospel. All right, well, well, let's start spreading it. So, so I'm I'm I'm excited. I'm all in. I I get the beauty of subscriptions, uh, but but talk about where this passion came from.
SPEAKER_00Uh yeah, it came from a lot of places, but it's it especially came from uh hating my life, but uh tracking it in six-minute increments for years.
SPEAKER_01Well, tell us the story. What so so you you've you founded a law firm, you were working sort of a more traditional model?
SPEAKER_00Yeah, yeah. So um I was uh it it in fact I came up with the idea uh before the pandemic, along with other like revenue generating ideas for the firm that I was with. I was at a litigation insurance defense firm, but I was I'd always been building a transactional book of business. And I I'd hate having to open a file for a client that just had a quick question that because of my years of experience, I was able to provide valuable answer for and solve the problem or avoid the problem in one or two minutes. And it would take more time for us to open the file than it took for me to solve a client's problem, right? So it's like it literally is nonsensical. And lawyers are some of the most logical people I know, but they've never applied it to a business mindset. Well, I've always been an entrepreneur. When I was a kid, I used to call it being an inventor. Uh and I just I was so when I worked for other companies, I was an intrapreneur. And I and to my firm's credit, when the pandemic hit, they were like, hey, Kervis, those ideas that you had about other revenue like subscription and these other things I other ideas I had, let's do them.
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SPEAKER_00But it's hard to build a practice within a practice. Uh the courts eventually opened back up, uh, which is where I build most of my time as a litigator. And so I decided I needed to go off and start my own thing. Very cool. And and so you did that when? Uh that was in March of 22, is when I actually launched the firm officially. That's when I like came out. I mean, I incorporated back in January of that year, right? And I had been thinking about it for like, I don't know, eight months, right, before actually doing it and deciding I I had to do it and talking about it with my my wife, right? Because I wasn't the only it didn't just affect me. Um and uh and look, we had a kid too at the time. We had a uh a six-month-old approximately. Maybe she was closer to like a year old at the time. And uh look, one of us needed to be available if she was sick at school, right? And so like there were a lot of factors. It wasn't all about just you know doing subscriptions and more accessible legal services. That was a huge part of it, but um, some of it was like, hey, look, like lawyers have been starting their own businesses forever, as long as there have been lawyers. And if one of us is going to be the more available spouse to take care of the kid when you know she's sick or what it gets hurt at school or whatever, I was going to be that spouse. And the subscription model actually really um you know helps with that because if you're not working in your business and you're billed by the hour, you're not making any money. But when you productize, when you systematize, when you are able to deliver value divorced from actually being synchronously doing the thing, then you're able to continue to make money. And so, yeah, so if I had to take a day off of work, it wasn't like I wasn't making any money.
SPEAKER_01So tell us about the firm. I if I recall correctly, bus business and and sort of corporate law is is the focus.
SPEAKER_00Yeah, so it's fractional general counsel work for small business owners, is the ideal client profile. I have larger corporations who are clients where I'm not their only lawyer. I have everyday people who are clients for like what I call my retail practice. Um and whether it's a business client or a personal individual, $20 a month is the entry-level pricing because I want it to be super accessible and affordable. And again, I launched that pricing in March of 2022, and I've continued to maintain that price point. And it would be, you know, later that year, and now it's ubiquitous, that AI is 20 bucks a month. How about that, huh?
SPEAKER_01That's hilarious. So, okay, okay, so so so you launched the firm. Um, and and I guess we're now four years down the road. So, so what if you don't mind sharing, like how much of that firm is is subscription oriented, maybe as a percentage of revenue like versus hourly billing? Are you are you billing by the hour at all right now? Zero.
SPEAKER_00Oh my gosh, I've not billed or tracked time since I launched the firm.
SPEAKER_01No right, man. So you've built this thing 100% subscription based.
SPEAKER_00Yes, and and a good portion flat fee. I'd say early days, it was more like 50-50 split, but uh, but I take the Costco approach. So good luck shopping at Costco if you're not a member, right? You have to subscribe at least at $20 a month to become a client with my firm. And and literally today I got another boomerang client who I helped them with some legal stuff. They unsubscribed, and then they asked me if I could like do some other things, and I was like, you know, look, with all due respect, you're not a client anymore. You know, but you but you're always welcome to resubscribe, and whenever you're ready, you know, you're welcome back and I can help you out at that point. Didn't hear from him for a couple months. Resubscribed this morning and asked me some questions. So I'd make it really simple. And by the way, that was a lot harder before I had my own software solution that like just automated all that process. Um I'm sure we'll get into that. But um but in the early days, I'd say it was more 50-50 revenue because I charge $50 a page. I originally charged $100 a page, nobody bought that for me. So two months into my uh my my firm it being in operation, I lowered it to $50 a page. Um and and even though I have overage pricing for my scoped legal services of so many legal projects a month that we don't count pages, um I almost never actually build a clients like the $40 a page for the business clients because we just like, hey, I'm I'm magnanimous, and they're like, I think I need to move up to a higher subscription tier to get access to more legal projects. Because nobody really wants to have a metered approach, even though they know what a page is, versus I don't know why that took two hours.
SPEAKER_01That's awesome. And and and I'm part of the reason I'm drilling in here, Matthew, is because you know, we we have conversations. I talk to lawyers every day, and I I very much I hear a lot more reasons why a subscription model and flat free pricing can't work than than do work. So it's it's really, really cool to be talking to somebody that's that's just proving that that it works. So so talk to me about so so I'm a business, right? I I co-own spotlight marketing and branding and a couple other businesses. So if I'm thinking about your your outside fractional program, uh you I think you said there's like an entry point at $20 a month. Can you can you talk about it from a from a from a you know client-facing perspective? What does it look like to engage you guys?
SPEAKER_00Yeah, and so it's all really simple. Um, and I spell it out on my website, right? To go to your whole thing about, hey, uh AI is probably gonna be able to suggest you if you put your pricing and what you actually get for that pricing on your website. Well, I've been doing that since 2022. Uh, and that helps that I've been in existence before answer engine optimization or GEO is was a thing. But um but I just spell it out on my website, subscriptionatorney.com, or at my practice payment page, practice.ai slash subscription attorney, and and it just says the same thing on both. So somebody could go there and look at either. But what do they get? They they could click, um, so they see it's $20 a month. Your member benefits include unlimited scheduled calls from 1 to 5 p.m. on weekdays, unlimited scheduled calls, by the way, they're 15 minutes, is what people get at a time. They get a custom scheduling link to make those calls, which is both a benefit for the client, because they don't have to just be trying to call and get a hold of an attorney, but it also means I get to manage my time more easily because I can expect and anticipate that. I don't let clients schedule same-day calls at that level. So they can only schedule a call with me the next day at the soonest if I have 15 minutes availability during that time slot. And when they unsubscribe, that calendarly link gets turned off. And when they resubscribe, it gets turned back on. So like it's really easy to manage, and we're working on automating that type of thing inside of Practice. Um and then it's $50 a page per legal document, analysis, drafting, and review, and then access to additional flat fee services. And that's it. And there, and all the additional flat fee services, all those prices are enumerated on my website and at my Practi URL.
SPEAKER_01Man, that is just so cool. So, okay, so you're four years into this thing. Um overall, I mean, obviously you jumped into this model because you believed in it, but but how much better has your life been since you've since you've switched to this model? Um just just talk about just just cut what's it like to to run this type of firm?
SPEAKER_00Yeah, yeah. And I and I should also say to answer your earlier question, like my subscription revenue represents like 70% of my firm revenue today. Um so like it's significantly more. And I much prefer the higher level subscription packages and I get clients up that subscription, like up the ladder, if you will, um over the time. And so that's great, right? I mean, like, look, like I I for the for the higher subscription tiers, it's a minimum guaranteed standing one like meeting with a client every single month. So I have a for sure touch point with a client every month in addition to just the you know the charge coming through. Right? Uh and uh it it's it's it's great. I have actual relationships with my clients. They contact me before there's a real problem. I had a small business owner in town, uh, because even though I'm licensed to practice law anywhere in Illinois, my like this type of business is inherently local. I'm sure you help with like local marketing and like all that stuff too, and I'm sure you see a lot from your your your lawyer clients on that. Um people hire you because they know, like, and trust you. And like I like I don't have an office, I'm virtual, but I have like a shared office, we work style place in town that I can't meet with clients, or sometimes I'll just go to their business if it's a storefront, right? Um but he contacted me because he was going to maybe hire someone, but they were subject to non-solicitation and non-compete clauses. So I was able to advise him on that for one of his legal projects for the month instead of him hiring the person, getting a cease and desist letter, right? And now we're like fighting over and he's already invested and hired this person. So now we're able to negotiate with this former employer uh and figure out like a good solution for that, which is gonna cost him less money and save him time and legal headaches in the future. So just the fact that clients contact me before there's a big expensive legal problem makes my life easier because I'm not doing fire drill work all the time as a lawyer, let alone all the benefits of like I get to sleep eight plus hours every night, right?
SPEAKER_01That is that is awesome. Okay, okay, super cool. So so you're running this firm and and when did what is Practice and when did Practice come into the picture?
SPEAKER_00Yeah, so having a cool innovative practice like this, having a podcast which you've been on law, subscribed where I interview lawyers who are doing what I'm doing in different practice areas, legal technologists and experts who could help lawyers uh have a better practice, especially the alternative-based ones, is um I I had like a presence on the internet as like a like I don't know what you want to call it, like like lowercase eye influencer, right? Like I'm definitely not at your Alex Zoo, Matt Margolis levels, but like I'm a niche legal influencer. And so I I a lot of like CEOs of legal tech companies reached out to me early days to like demo their product, give them feedback and do stuff like that. And and so I actually got to know some of the CEOs and like top product people at some big LPMs that folks will know the names of. And I always asked them, I was like, hey, could you make me Shopify for law firms? Like that'd be really awesome if I had like purpose-built subscription tech for my firm and I didn't have to cobble together with duct tape, a bunch of different other tools. And then I I ultimately just ended up inside of Stripe, but it's like a lot to manage, and I'm not technical. My background's in philosophy and law. And so like it was a culmination of things last year in 2025. It was like early February. I had some conversations with some folks. Uh, and then that summer at Legal Geek in Chicago, a a large legal tech company that has a venture arm basically said, Hey, we only invest in Series A, but if you can like build this Shopify for law firms thing, we think this is an investable idea if you could prove it. And so I was like, well, great. Well, I've always wanted the custom software. None of the tools out there did what I ever wanted it to do. And thankfully, um, Google was closing down their Chicago engineering office, and the engineers could still work for Google, but they have to move to New York or California. Well, my CTO was like, I don't want to uproot from Chicago and move out there. Maybe I'm gonna join a startup or co-found a startup. So we met through iCombinators, uh co-founder matching, and we started building um like early last fall. And my firm has exclusively been using Practice since November, and we soft launched it this January. We have over 50 firms now on the platform.
SPEAKER_01Wow. So so describe, describe, you know, kind of basically basically what does the platform do for a law firm?
SPEAKER_00Yeah, so it's really easy to sign up and make an account, right? Like anything else out there on the internet. You know, you could sign in with Google or Microsoft, right, and like really streamline it. Pick your practice areas, prick your jurisdiction, and you're off to the races. Um if uh you know we're always shipping new features. Like right now, one of the ones we're working on is when you pick your practice area, just giving you suggested templates based on your practice area. So that's coming soon, depending on when this publishes, that feature might be live. But you could fully customize any of your subscription packages. So you pick the price, you pick uh if you want like a little descriptor, you get to s have up to nine subscriber benefits per subscriber package. And we we picked nine because if you put more than like if you put too many, clients are just gonna get confused. So like we want to intentionally constrain some of this. Um or you can pick from some of our templates, which are not necessarily like like the best thing to use, because it depends on your practice area, it depends on your jurisdiction, the types of clients you're going to serve. Like there's all kinds of employment law clients. Like so, like may like our templates might not be best suited to you, but it's a good starting point. And then we built a tool at notebook.practi.ai that has 270 plus curated sources that I've provided that could help you build out your uh subscription packages on Practi, but they're fully customizable. Uh you could copy and paste in your engagement agreement terms onto the site, or we could you know give you a template version of subscription terms if you're new to the subscription space that you could customize to your jurisdiction and local rules. You could add a menu of flat fee services that are available to your subscribers. And as of today, um we're we're also working on an upcoming feature is for those uh those add-ons, you could also do subscription add-ons. Just today it's just they subscribe at whatever level and then they could pay for additional flat fee services. So in the very soon here we'll have subscription add-ons. And you could also do annualized pricing. So you could really turn your services business into a s like a SaaS style business where if people wanted to pay a year in advance, they could get a discount and you could get that chunk of money up front. But now, of course, you're engaged with that client for that year, right? Um and uh and and and if you really have a beautiful fur and it gives you it automatically gives you this beautiful checkout landing page, like an e-commerce storefront style thing for your services. But if you have a if you've invested in your website, or like Danny, if like you and your team has helped the law firm make a beautiful website to get clients, uh we have embed code widgets that you could just copy and paste, boom, right onto your website, match the uh the colors and all that. And then you could also have like a if you want it to be public, public-facing checkout page on your firm website, or you can make it like a private link that you give to clients um you know when they're ready to sign up.
SPEAKER_01That's super cool. So so you're handling within that platform uh payments and billing is is built into that to your platform?
SPEAKER_00Yep, and it's all automated, right? So like once they like they click subscribe or sign up, or you get to call whatever you want to you know call it on on your on the website widget. Otherwise, we say subscribe now is the is what it's called on the Practice page. It takes them to a Stripe checkout. So you and part of our onboarding is you know how to make a Stripe account and setting up your Stripe account if you don't have one already and connecting it to Practice. Um and then once they subscribe, it's it's you know recurring revenue, right? It's all it's all automated from there. Clients could go in and clients can change their subscription. So like if they want to, like we put the clients in the driver's seat and like you could you could hack together some LPM solutions to do this, but it's not purpose-built for this. We really think the clients should have the opportunity to go buy more things from you as a law firm without even having to talk to you about it. Um and so like I'm at 20, like clients at $20 a month, but they want to stop paying per page. They could just on their own go into their their customer side of Practi and go from $20 a month to $500 a month, right? They could go in and they could buy additional flat fee services that you offer without even having to talk to you. Like you'll get an email, like everybody gets an email. But what we don't help with is the actual service delivery, because we're very focused on just doing this thing better than anyone else. So we're not trying to replace your whole tech stack, only your timekeeping and invoicing software eventually.
SPEAKER_01Love it. That's awesome. Okay, so what about you mentioned some of the like logic as far as if if if somebody's subscribed at a base tier, they have the ability to schedule a 15-minute call with you, but not the same day, versus if they are at a higher tier, um, you know, they can schedule same. Like, is that stuff handled within Practi, or or do you need to like build out some integrations with other calendar software?
SPEAKER_00Yeah, so for for right now, we're just like solely focused on helping law firms start making more money and recurring revenue. Uh what we do have on your Practi page is you could link to your website. So, you know, it's free to make an account and get that backlink. So like everybody should at least do that, make a free account. But then you could also put in there like an intake call link to like Calendly, but that's primarily for intake, not for actually actual like client delivery. Um so again, for today, we're not trying to replace practice management and how you deliver services. Uh we will probably integrate with Calendly and some other features and stuff in the future too. But that's that's down the road. For now, I have best practices that lawyers can follow that I talk about and have as resources for lawyers how they can.
SPEAKER_01Perfect. All right, so this so this is super cool. So, all right. So we have conversations, like I said, I talk to lawyers all the time. And I and I can't I can't tell you how often, you know, I'm thinking of like three or four different conversations just in the last few months of of law firm owners that are just burned out on the whole billable thing. And and starting each month at zero is such a pain point. Yeah. And um, but you know, I hear all the time, well, it wouldn't work in my practice area, it wouldn't work for this reason, it wouldn't work for that reason. So what are what are some of the practice areas where you see this working best?
SPEAKER_00Yeah, well, it definitely works in every practice area. And if you don't believe me, go to notebook.practi.ai and say, hey, I'm a litigator in family law or whatever, right? Or I'm an immigration attorney. Because I've interviewed attorneys from I think every practice area except for patent law. And and and you but but I have interviewed other IP attorneys, right? So it works in every practice area. It's just not gonna look the same, right? It's just gonna look different, but subscription and flat fee works for every practice area. Um it works really well where there's obvious ongoing things, right? So it really uh because I I have a podcast on this, so I know it started really in the trademark space. You've got ongoing brand protection, cease and desist letters, right? So like for trademark attorneys, it works really well. For fractional general counsel attorneys, like like what I do for small businesses, it works incredibly well. Because you're basic that's basically just a company outsourcing doing their own legal work to a lawyer for a fixed monthly rate. Right? So uh works extremely well there. I actually think it works really, really good for litigation. Now you don't necessarily know how long the litigation is going to go on for, but that solves the flat fee problem for litigation. And if the scope changes, you just have in your engagement agreement that the price monthly price goes up. I know that there are some lawyers that do it based on amount and controversy, right? And if the amount and controversy changes, your monthly price goes up. I know some lawyers that do it based on stages, right? So in the in the pleading stage, it's gonna be you know $400 a month. And then we get to written discovery, you know, or maybe written discovery kind of comes right after pleadings, but when we get to oral discovery, it goes up to $600 a month. When we get to expert and trial discovery, it's a thousand dollars a month, right? So there are different ways you could structure it. And okay, I don't know how long the litigation's gonna take. You're getting paid every month. So it could really work, I think it works really good in litigation.
SPEAKER_01Man, that is just really cool. Oh, that is just really cool. Um, you know, we we tend to work a lot, we we work with a lot of estate planning firms, uh, we work with some immigration firms. Any any sort of could you just break down, you choose either of those practice areas. Like, what's their equivalent? You've got your like $20 a month sort of base level that's that that a client pays to to be a subscribed client. Like, what does that what what could that look like for like estate planning or immigration?
SPEAKER_00Yeah, so for immigration, I just talked to an attorney at ABA Tech Show in Chicago uh just um a month or two ago, and he didn't even realize he was doing an annual subscription with his clients. Where like as he's like, hey, look, you know, it's gonna take five years to do this whatever immigration thing. I'm not an immigration attorney, I don't know like what it's called, right? Um, but you're gonna pay me um fifteen hundred dollars a year in the meantime. And I'm gonna also be able to answer any questions, we're gonna keep everything up to date, you know, we're gonna have some other services available to you. Uh and and some of this I and what we're gonna work on at Practice, this is like wait, this is like you know, what I hope that we're able to accomplish in the future. I can't tell you when this is gonna happen, is you know, immigrants are incredibly entrepreneurial. So you know what else they could use? A business attorney, right? Well, on in the future on Practice, one of our advanced features that we're you know building you know way down the road is um and who knows, it's you know, we're mid 2026, it could be by the end of 2027, we have this. Ready to rock and roll, no promises. Is uh I could then just refer to a business attorney on practice, and since we're a payment platform, we can manage that referral fee, right? We could manage all that. So I think practice will make it easier for this to happen in the future. But you could either bring in a business attorney or you could partner with another attorney. Um because as long as the fee splitting things are taken care of ethically based on your jurisdiction, like you could have a joint subscription with a business attorney too. Right? So there are like a lot of creative things you could do with immigration. Um and then we're state planning, annual subscriptions are a no-brainer. And I see it a lot from the attorneys who I've interviewed on my pod where it's like, hey, you're gonna pay me $500 for the year and um we have a check-in six months from now and a year from now. And then if anything else comes up and we need to do do like work for you, we normally do that on you know a flat fee like per codicil or whatever, but you're gonna get a ten percent discount on that because you're a subscriber. Right? But you you guarantee two meetings with us. A lot of lawyers give that away for free. But then they also get a discounted rate. And in the meantime, maybe they also get this custom scheduling link. They could call and schedule a uh a call with you because maybe something else came up that they could help with. I think estate planning and real estate go really hand in hand together as well. Because when people buy a property, that needs to go into their estate. And so either bringing on a real estate attorney or acquiring that kind of knowledge or partnering with one for a joint sort of subscription thing, I think can make a heck of a lot of sense. Um and then I think you need a premium subscription for your estate planning attorney clients as well. Because what if you say, okay, you're gonna pay us, you know, a thousand a year or fifteen hundred a year, and whatever work you need to amend it, if anything happens throughout the year, we're gonna meet every month or we're gonna meet quarterly, we're just gonna do it. You don't even have to pay us any extra for it. And now you're incentivized to adopt automations, efficiencies, AI, and just get the thing done right as fast as you can. And then the client's really happy about it because they've already paid and they're gonna stay subscribed and keep coming to you because they're gonna appreciate the value. Because oh, I already I already paid, I talked to you, you made the change right away, it doesn't cost any more money, and if something else comes up, I get changed again, amazing.
SPEAKER_01That's that I I I love this for so many different reasons, but you know, one of the one of the things we we talk a lot about here at Spotlight Marketing Branding is just the idea that you know a lot of law firms are leaving so much business on the table just in terms of recurring client opportunities, you know? It's like and estate planning is a great example, and you know, I I had my estate plan created a couple years ago, have literally heard nothing, nothing, not a single thing from that attorney since. And it's like, you know, one of the ways that we try to solve the problem or help solve the problem from a marketing perspective is with marketing, right? So it's things like, okay, well, you need to have you need to have email marketing happening, right? You need to have social retargeting happening. So you're pushing your content in front of people just so they literally just so they remember you. And and I do think that's tremendously valuable. I think that is really, really important. But man, what you just described is another step where it's just like, hey, like, just keep them engaged. Like, you know, have them have them sign up, pay you annually, um, then there's just zero, there's a zero percent chance that they're gonna they're gonna go hire somebody else to update their will because they're they basically already paid for it. Right. Um it just that just makes that just makes so much sense.
SPEAKER_00Right. And and I mean and and lawyers are tempted to say, oh, well, you get so many hours with this monthly or annual subscription. That's not a subscription. That's prepaid billable hours, and you're implicating all of the ethical requirements for your rules of professional conduct. It's not about how long it takes anymore. We separate and completely divorce time from the dollar amount. That's how you know we could stay compliant. That's how I choose to, you know, stay compliant. Now, Illinois, we have enumerated a new rule 1.5 with all these uh specific alternative fees listed out, which is great. Not every jurisdiction has that, but other jurisdictions do contemplate alternative fees and flat fees. You're not gonna see subscription billing. Probably in your rules of professional conduct, you'll see a classic retainer style, which I actually choose not to do. You will see something about flat or fixed fees. My subscription under my rules is a recurring fixed fee. And I choose, I like month to month. You can't do this for litigation as much, but I like month to month because I could fire a client if I had to. I have only I've only had to do that three times in over four years.
SPEAKER_01So love it. All right, so Matthew, this was great. This was really eye-opening for me, and and I suspect eye-opening for a lot of attorneys listening who maybe know there's a better way. Um, you know, maybe have thought about moving to subscription-based flat fee, but just, you know, the tech side of it is is daunting. So you guys have built an awesome solution. So, so Matthew, for for somebody who wants to either just connect with you and kind of learn more, or who actually wants to just go ahead and get started with Practi, like, where do you want people to connect with you?
SPEAKER_00Yeah, I mean, obviously, LinkedIn is like the place for lawyers, right? Like I'm on LinkedIn. Ask your favorite AI tool to tell you about Matthew Kerbis or the subscription attorney, and it will it will cite to all the places where I am. Um I'm very discoverable on AI. Uh and then yeah, Practi, like practice, uh is spelled like that, P-R-A-C-T-I. Dot AI is the URL. It's free to make an account. It's free to build out your subscriptions or use what some of our templates. It's even like we don't even charge when a lawyer gets their first subscribing client because we're trying to make it easy to switch to subscription. And I, you know, when this goes live, our early bird pricing will still be available. When you subscribe that second client, we only start taking $20 a month. That will go up to $100 a month later this year, but we do not take a percentage because I'm a lawyer and I know that would be unethical fee split. So it's just our monthly fee. So I really hope people switch over. We're trying to make it as simple, as easy, as frictionless as possible.
SPEAKER_01Fantastic. Matthew, thanks so much for joining us.
SPEAKER_00Thanks for having me.