B2B Go-To-Market Leaders

Decoding Product Marketing Success: Data Utilisation, Customer Narravites, Cross Selling, and Overcoming Challenges with Saranaya Ramamurthy

January 31, 2024 Vijay Damojipurapu Episode 62
B2B Go-To-Market Leaders
Decoding Product Marketing Success: Data Utilisation, Customer Narravites, Cross Selling, and Overcoming Challenges with Saranaya Ramamurthy
Show Notes

What does it take to master the intricate art of product marketing? Ever wondered what goes into crafting a compelling product marketing strategy? Or how decision-making delays can be navigated to drive success?

 In this episode, host, Vijay Damojipurapu, is joined by Saranaya Ramamurthy on the B2B Go-To-Market Leaders Podcast. She is the director Head of Product Marketing at inFeedo. With a spotlight on the power of having a sales champion and insights into customer needs, she provides an insider's view of the dynamic and challenging world of product marketing. Fasten your seatbelt and tune in now for an adventure into the heart of product marketing!