B2B Go-To-Market Leaders
Behind the scenes with top go-to-market practitioners from the B2B tech industry to understand their mindset and tactics: how they define go-to-market, their journey to the top role, team size, top of mind challenges and goals. Learn how product, sales, marketing and customer success leaders create internal alignment, achieve desired outcomes and help their teams perceive their customer in a human way. Hosted by Vijay Damojipurapu. Presented by Stratyve
Episodes
84 episodes
From Product Manager to 2x exited Founder: Ramesh Prabagaran's Go-To-Market Success Playbook
Go-to-market is defined as a cohesive, interconnected machine involving sales, marketing, product, and customer needs working together like a flywheel. A successful GTM strategy centers on four key elements: understanding the customer’s pain po...
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Episode 84
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57:56
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From Art School Dropout to GTM Powerhouse: Eli Rubel’s Founder Journey
Trust the process, embrace resilience, and understand that challenges often lead to greater success.Dive into the latest episode of the B2B Go to Market Leaders podcast, where Eli Rubel shares his entrepreneurial journey from tech...
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Episode 83
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50:24
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Pricing as a Strategic Lever in B2B SaaS Go-to-Market: Insights from Pricing Consultant Dan Balcauski
It's important to price for customers, not just the product itself, as humans ascribe value.Dan shares his career journey, starting as a software engineer and transitioning into product management and eventually pricing consultancy. He e...
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Episode 82
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39:58
The Power of Strategic Partnerships in Go-To-Market: How to Foster Relationships and Drive Growth With Emir Elliott-Lindo
Strategic partnerships can be the catalyst for business growth and long-term success. In this episode, Emir Elliott-Lindo highlights the significance of cultivating strong relationships with partners and how collaboration can lead to mutually b...
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Episode 81
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49:01
Bootstrapping to Scaling Revenue to Exit: GTM Conversation with Gururaj Pandurangi, 3x Founder
Dive into the latest episode of the B2B Go to Market Leaders podcast, where Gururaj Pandurangi shares groundbreaking insights on evolving GTM strategies, focusing on problem-centric selling, scalable outreach, and building trust to drive busine...
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Episode 80
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52:25
Narrow Your ICP for GTM Growth: Tactics with Hippo Video CEO Kathri Mariappan
Dive into the latest episode of the B2B Go to Market Leaders podcast, where Kathri Mariappan, the founder of Hippo Video, a B2B SaaS company. Kathri, with a rich background in ...
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Episode 79
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50:11
The Role of RevOps Data in Go-to-Market Success with Ryan Vong (Two-times Founder)
Want to know how a Customer-Centric Approach Transform Your Go-to-Market Strategy?Dive into the latest episode of the B2B Go to Market Leaders podcast, where Vijay converses with Ryan Vong<...
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Episode 78
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45:56
Top B2B Marketing Strategies: Expert Insights from PR Specialist Mike Maynard
Do you want to know how a Customer-Centric Approach Transform Your Go-to-Market Strategy?Dive into the latest episode of the B2B Go to Market Leaders podcast, where M...
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Episode 77
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50:09
The First 90 Days: Guaranteeing Revenue Growth Through Customer Success with Rachel Stanley
Dive into the latest episode of the B2B Go to Market Leaders podcast, where Rachel Stanley, Vice President of Customer Experience at Banzai, shared h...
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Episode 76
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47:12
Improve your Go-To-Market Metrics Through Positioning & Message Testing with Andrew Hatfield
Dive into the latest episode of the B2B Go to Market Leaders podcast, where Andrew Hatfield who has a background in technology and product marketing, discusses the importance of aligning...
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Episode 75
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46:46
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Collaborating With Sales For a POV That Resonates: Insights From Julien Sauvage
Dive into the latest episode of the B2B Go to Market Leaders podcast, where Julien Sauvage, the GVP Marketing lead at Clari delves into how to create ...
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Episode 74
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51:14
Product Hunt Launch Secrets: A conversation with Leo Bosuener
Dive into the latest episode of the B2B Go to Market Leaders podcast, where Leo Bosuener founder of a product launch agency specializing in Product Hunt shares his career journey from freelancing as a B2B consultant to focusing on product lau...
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Episode 73
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41:31
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Understanding the Nuances of a Launch in GTM: A Conversation with Andrea Saez
Dive into the latest episode of the B2B Go to Market Leaders podcast, where Andrea Saez's insights provide valuable guidance for product marketers and business leaders. By embracing curiosity, v...
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Episode 72
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45:51
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Expert GTM Insights from Tom Slocum: Building Effective Sales Teams, Collaborative Messaging, and Optimizing Outbound Efforts
Dive into the latest episode of the B2B Go to Market Leaders podcast, where sales expert Tom Slocum shares his comprehensive approach to go-to-market (GTM) strategies. As the founder of The SD...
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Episode 71
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57:32
Storytelling and GTM Insights through Revenue Ops: Saima Rashid, SVP of Marketing and Revenue Analytics at 6sense
In this episode, Saima Rashid, an accomplished marketing leader and SVP of Marketing & Revenue Analytics at 6sense, shares her experiences, expertise,...
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Episode 70
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44:26
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Personal Values, Mentorship, and Career Growth: Div Manickam’s Journey in Product Marketing
In this episode, Div Manickam, product marketing leader, product marketing coach, and author defines GTM as a three-letter acronym focused on achieving alignment across stakeholders and tea...
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Episode 69
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46:33
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Being Customer Obsessed: Insights from Jessica Gilmartin, Calendly’s CRO
Experiment and learn from failures, rather than seeing everything as either a total win or a total loss.In this episode, Jessica Gilmartin, CRO of Calendly, shares her perspecti...
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Episode 68
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50:41
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People-Centric GTM: Mark Kilen's Framework for B2B Growth
What's the secret behind crafting successful go-to-market strategies that stand the test of time and market shifts? In this episode, Mark Kilens, people-first GTM champion, shares how to ali...
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Episode 67
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41:42
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Tailoring GTM Strategies: 2x Founder Rabi Gupta on B2C, B2B2C and Selling to Enterprises
By delving deep into the nuances of your product, market intricacies, and understanding the needs of your customers, you pave the path to unparalleled success.In this episode, Rabi Gupta, cofounder and CEO of EvaBot (Eva AI) delves into ...
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Episode 66
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43:10
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From Idea to Scaling: Lessons in Startup Growth, Finding your ICP, Focused Product Development and Growth Levers Decision Making.
Growing your startup is not as easy as it sounds. In this episode, Canberk Beker, former corporate lawyer, founder, and now, Head of Growth at HockeyStack, shares the pivotal moments and strategies that shaped his success. ...
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Episode 65
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51:32
From Positioning to Engagement: A CRO’s Take on Crafting Winning Marketing Strategies and Driving Business Growth
Want to navigate the ever-evolving landscape of go-to-market strategy, where every decision presents a new puzzle to solve? In this episode, Kevin Tate, Chief Revenue Officer at Kivo and go-to-market executive with 25 years of s...
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Episode 64
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48:13
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Strategizing Go-to-Market Triumphs: Customer Insights, Positioning Strategies, and Sales Enablement Tactics with Priya Doty
Have you ever wondered how marketing strategies evolve in the face of rapidly changing buyer landscapes? In this episode, Priya Doty, a seasoned product marketing leader, shares the challenges and triumphs of shaping a team to meet...
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Episode 63
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49:43
Decoding Product Marketing Success: Data Utilisation, Customer Narravites, Cross Selling, and Overcoming Challenges with Saranaya Ramamurthy
What does it take to master the intricate art of product marketing? Ever wondered what goes into crafting a compelling product marketing strategy? Or how decision-making delays can be navigated to drive success? In this episode, ho...
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Episode 62
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50:45
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Mastering Software Pricing: Innovation, Agile Business Tactics, and Profit-Driven Pricing with Luke Holman
Are you prepared for the changing landscape 2024 will bring? Is your business sustainable, agile, and profitable? Set your business's foundations for success this year. I brought Luke Holman to the B2B Go To Market Leaders Podcast to learn how....
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Episode 61
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50:10
Product Marketing: Saranya Ramamurthy’s Journey Into Her Role, Efforts To Build A Product Marketing Team, And The Role Of A Designer In Marketing
Are you exploring product marketing? How should you break into the product marketing roles? In this episode, Saranya Ramamurthy, the Product Marketing Director of...
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Episode 60
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51:09
