B2B Go-To-Market Leaders

From Idea to Scaling: Lessons in Startup Growth, Finding your ICP, Focused Product Development and Growth Levers Decision Making.

February 29, 2024 Vijay Damojipurapu Episode 65
B2B Go-To-Market Leaders
From Idea to Scaling: Lessons in Startup Growth, Finding your ICP, Focused Product Development and Growth Levers Decision Making.
Show Notes

Growing your startup is not as easy as it sounds. 

In this episode, Canberk Beker, former corporate lawyer, founder, and now, Head of Growth at HockeyStack, shares the pivotal moments and strategies that shaped his success. 

Learn how to switch from a broad approach to a specialized product focus, the importance of understanding your Addressable Market, and Ideal Customer Profile for effective brand positioning, and his unique approach to decision-making by balancing data and intuition.

Join us in this episode to learn how to go from idea to scaling!