B2B Go-To-Market Leaders
Behind the scenes with top go-to-market practitioners from the B2B tech industry to understand their mindset and tactics: how they define go-to-market, their journey to the top role, team size, top of mind challenges and goals. Learn how product, sales, marketing and customer success leaders create internal alignment, achieve desired outcomes and help their teams perceive their customer in a human way. Hosted by Vijay Damojipurapu. Presented by Stratyve
B2B Go-To-Market Leaders
Strategizing Go-to-Market Triumphs: Customer Insights, Positioning Strategies, and Sales Enablement Tactics with Priya Doty
•
Vijay Damojipurapu
•
Episode 63
Have you ever wondered how marketing strategies evolve in the face of rapidly changing buyer landscapes?
In this episode, Priya Doty, a seasoned product marketing leader, shares the challenges and triumphs of shaping a team to meet the evolving needs of the market. Learn how she transformed a business unit by aligning it with the cloud, the challenges faced, and the strategies that shaped success. From the intricacies of product launches to the art of effective messaging, get ready for a deep dive into the complexities and triumphs of go-to-market strategies.