B2B Go-To-Market Leaders
Behind the scenes with top go-to-market practitioners from the B2B tech industry to understand their mindset and tactics: how they define go-to-market, their journey to the top role, team size, top of mind challenges and goals. Learn how product, sales, marketing and customer success leaders create internal alignment, achieve desired outcomes and help their teams perceive their customer in a human way. Hosted by Vijay Damojipurapu. Presented by Stratyve
B2B Go-To-Market Leaders
From Idea to Scaling: Lessons in Startup Growth, Finding your ICP, Focused Product Development and Growth Levers Decision Making.
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Vijay Damojipurapu
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Episode 65
Growing your startup is not as easy as it sounds.
In this episode, Canberk Beker, former corporate lawyer, founder, and now, Head of Growth at HockeyStack, shares the pivotal moments and strategies that shaped his success.
Learn how to switch from a broad approach to a specialized product focus, the importance of understanding your Addressable Market, and Ideal Customer Profile for effective brand positioning, and his unique approach to decision-making by balancing data and intuition.
Join us in this episode to learn how to go from idea to scaling!