From Art School Dropout to GTM Powerhouse: Eli Rubel’s Founder Journey Artwork

B2B Go-To-Market Leaders

Behind the scenes with top go-to-market practitioners from the B2B tech industry to understand their mindset and tactics: how they define go-to-market, their journey to the top role, team size, top of mind challenges and goals. Learn how product, sales, marketing and customer success leaders create internal alignment, achieve desired outcomes and help their teams perceive their customer in a human way. Hosted by Vijay Damojipurapu. Presented by Stratyve

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B2B Go-To-Market Leaders

From Art School Dropout to GTM Powerhouse: Eli Rubel’s Founder Journey

March 31, 2025 • Vijay Damojipurapu • Episode 83

Trust the process, embrace resilience, and understand that challenges often lead to greater success.

Dive into the latest episode of the B2B Go to Market Leaders podcast, where Eli Rubel shares his entrepreneurial journey from tech startups to service businesses.

Eli details his transition from chasing venture-backed dreams to creating lifestyle businesses that align with his personal values. The conversation spans his decision-making process, the creation of Matter Made and NoBoringDesign, and his newest venture, Profit Labs.

Eli emphasizes his "tricycle life" philosophy—prioritizing work-life balance while building profitable businesses.

Connect with Eli Rubel on LinkedIn:
https://www.linkedin.com/in/elirubel/

Connect with Vijay Damojipurapu on LinkedIn:
https://www.linkedin.com/in/vijdam/

Brought to you by: stratyve.com

Chapters:

00:00 - From Waiting Tables to a $3M Exit: Eli Rubel’s Origin Story
02:32 - How Eli Defines Go-To-Market: Influence, Trust, and Speed
06:45 - Leveraging Influencers to Accelerate Sales and Build Trust
09:53 - From Art School Dropout to VC-Backed Founder: Eli’s Path into Tech
18:12 - The Glider Story: Pivoting to Product-Market Fit and a Surprise Acquisition
26:45 - How a Last-Minute Meeting Saved the Company from Shutdown
34:02 - Building MatterMade: From $40K/Month Dream to $4M+ Profit Agency
43:36 - Launching No Boring Design to Survive the Tech Recession
51:55 - Introducing Profit Labs: Financial Services for Agency Founders
59:22 - Final Advice: Trust the Process and Keep Putting in the Reps